Formulated and executed key strategies that solidified stc’s market leadership position. Delivered significant and consistent growth across product portfolio, customer engagement and revenue. Utilized strong tech and business background to modernize/digitize operations.Customer Value Management – Developed and delivered a comprehensive strategy encompassing new customer acquisition, usage growth and retention for Mobile and Home services. Application of Data Science – Leveraging Data science models including affinity, Social Network Analysis, DPI base lifestyle segmentation, behavioral segmentation and predictive analytics to unlock valueable insights. Realized a 3-4x uptake in customer campaigns with commensurate revenue growth while significantly reducing system capacity utilization.5G Deployment – Identified high potential areas for the deployment of FTTH, FWA & 5G rollout resulting in achieving maximum ROI. Digitalization – Increased digital adaption by introducing in-app purchases and tailor made offers resulting in increase in overall customer opt-ins as well as cost saving in the form of channel commissions. Introduced the concept of digital marketing with the integration of CMS with Facebook, Instagram, Snapchat, Google Ads and WhatsApp.Data Visualization & Dashboards –Used Power BI & Microstrategy to present raw data in a meaningful and actionable manner that provides an end-to-end decision support system for top management. Contextual Marketing – Setup platform for Real-time contextual event based marketing campaigns for on the spot customer engagement.New Revenue Streams – Designed and scaled up a new customer centric High Value Customer acquisition and retention program. The program is considered pivotal in delivering outstanding results towards increasing the customer lifetime value.

Part of Vodafone's Greenfield launch team in Qatar, Played a pivotal role in the establishment of cutting-edge Analytics capabilities, Knowledge base expansion, enhancing customer value and deliver the entire campaign ecosystem aligned with the group's strategic vision. We harnessed the power of data to derive actionable insights.Analytics Ecosystem – Lead the setup of robust analytics infrastructure, Data architecture and cutting edge tools to enable world calss Analytics platform. Key achievements were Behavioral Segmentation, Churn Prediction and Propensity models in addition to multiple complex Analytics projects. Knowledge Base expansion – Lead the expansion and leveraged knowledge base through qualitative research to include customer characteristics, attitude, behaviors and competition offerings to support informed decisions and drive revenue enhancement and retention.Enhancing Customer Value – Responsible for enhancing customer value, Lead the development of microsegments that will help increase the understanding of customer base and target with suitable offers.Data Deep-dives – Data deep-dives into customer behavior / traffic patterns to extract insights and ensure value creation to delivery topline targets.BTL Product Catalogue – Introduced over 500 unique offerings, first time data bundles, International voice bundles and closed user group offerings. Boosted revenue by developing demographic and behavioral growth strategies. Utilized unique individual market data to prioritize sales, customer experience, and network improvements. 4G Launch – Part of the 4G launch teams in the planning and successful deployment of 4G services, enriched the planning by identifying potential priority areas for rollout, ensuring a very high ROI per site.

Managed Advanced Analytics road map by introducing state of the art Analytical models and capabilities to drive growth in a very competitive market.Advanced Analytical Modelling – Lead Business requirement gathering exercises for Advanced Analytical models across the business. Notable examples are Social Network Analysis, Behavioral segmentation and Real time contextual marketing.Project Management – Develop project plans, prepare delivery roadmap, project costingand manage delivery of outsourced Advanced Analytics solutions with our vendors.Technical Designs – Analyze business processes and requirements and convert them into technical designs for seamless design and delivery of projects.In-house Projects – Lead development for in-house projects and ensure compliance with the delivery plan.Machine Learning Validations – Debugging, diagnosing, and correcting errors and faults in solutions developed to ensure Machine Learning models perform to specifications.Documentations & Trainings – Develop end user Manuals and delivered end user trainings for new projects.

• Demonstrated expertise in developing and implementing highly effective Customer Loyalty and Retention strategies for both Consumer and Business segments.• Assumed primary responsibility for managing revenue, loyalty, churn, and up-sell/cross-sell initiatives through Direct Marketing Campaigns targeted at Consumer and Business Markets.• Possessed strong knowledge and practical experience in utilizing churn prediction models to proactively identify potential churners and behavioral segmentation models to effectively segment customer bases.• Extensive experience in Corporate Loyalty and Retention strategies tailored specifically for the Business Segment.• Successfully engaged Postpaid customers through win-back campaigns, cyclic dormancy management, and up-selling/cross-selling of various Value-Added Service (VAS) products.• Proficient in developing comprehensive customer life cycle frameworks.• Skilled in developing and optimizing channel mix to maximize effectiveness for consumer engagement.• Actively involved in the Dormant Revival Project for prepaid markets, overseeing Campaign Design, Business Case development, and end-to-end campaign execution.• Hands-on experience in developing and executing Mobile Advertisement campaigns.• Collaborated closely with the outbound calling team to execute Win-back, Up-sell/Cross-sell outbound calling programs, employing value-based and needs-based segmentation strategies throughout the entire customer life cycle.• Developed a holistic, 360-degree view of campaigns through rigorous Market Research and analysis of Customer Feedback.

• Conducted data analysis, designed, planned, and implemented various below-the-line (BTL) campaigns.• Identified target segments through comprehensive analysis of cross matrices based on customer usage and behavior variables.• Prepared business cases and calculated revenue and costs associated with BTL promotions.• Developed value stories for corporate customers, highlighting the benefits they receive from the company and counter offers to address churn threats.• Independently analyzed multiple customer dimensions to prevent churn, including MOU analysis, calling patterns, package optimization, and tariff comparison.• Generated reports on churn monitoring, corporate suspensions/restorations, postpaid base movement, customer loyalty, and retention.• Measured and reported the financial impact of campaigns on revenue for business development and churn retention.• Managed the corporate accounts information management system/database.• Oversaw budget management, contract management, and revenue evaluation for corporate customer retention schemes, including MNP handset offers.