• Led EDB’s global digital and content marketing teams• Started a G2B demand generation and lead nurturing program to qualify tech companies looking to set up or expand their offices in Singapore for internal sales teams• Collaborated with senior management, public relation and sales teams to ensure alignment with corporate objectives• Led the sales and marketing tech stack, working with multi-disciplinary team of product owners, business analysts, user researchers, project managers, solutions architects• Co-led internal sales transformation team to evangelize and implement sales-marketing alignment

• Led local outbound sales reps to uncover new customer segments, generate and nurture leads from East Coast and Midwest enterprises of all sizes. Exceeded annual sales targets in 2016 and 2017• Launched an integrated marketing campaign that targeted the technology and life science industries in the United States. Developed sponsored content with global publishers, and onboarded new account-based marketing, content syndication, and marketing automation tools• Undertook deep research on B2B marketing and establish it as a new practice in the organization• Improved operational efficiency and reduced annual operating expenses by 15% by downsizing asset and standardizing processes

• Led account planning process, including account strategy, engagement plan and financial targets for 1-3-5 year period• Engaged leads, prospects and customers across all levels, including CxOs in the United States, Europe and North Asia• Started a new Consumer Insights division within EDB and a national consumer research institute with the Nanyang Technological University• Managed and trained a team of six CSMs• Managed 15 key accounts as a CSM. Secured net-new and recurring multi-million dollar investments. Collaborated with middle office, government agencies and universities to resolve customer issues on infrastructure, financial and recruitment

• Developed industrial land frameworks and applications, including using Microsoft Dynamics to implement digital workflows