Jennifer Zuber (Pearson)

Jennifer Zuber (Pearson) Email and Phone Number

Product Marketing Manager @ SAS
Chapel Hill, NC, US
Jennifer Zuber (Pearson)'s Location
Raleigh-Durham-Chapel Hill Area, United States
About Jennifer Zuber (Pearson)

As a seasoned marketing professional with dual roles in SaaS technology and entrepreneurship, I thrive in the dynamic worlds of product marketing and business ownership. Currently, I serve as a Product Marketing Manager at SAS, a trusted leader in analytics. I am also proud to be a proud part owner of Point Electric LLC, a residential and commercial electrical service provider, where I oversee our comprehensive marketing strategy as the company’s Marketing Director.My expertise lies in creating compelling websites, social media content, and writing blogs. I am also skilled in planning and executing large-scale events, developing highly successful marketing campaigns, and managing all vendor events for Point Electric LLC. What sets me apart is my relentless pursuit of excellence and willingness to embrace emerging trends like AI to ensure our strategies remain fresh and competitive.I am driven by a commitment to continuous growth in my career. At Point Electric LLC, we strive to build, lasting customer relationships through quality craftsmanship and exceptional customer care. When a problem arises with a light switch, outlet, or power outage, our goal is simple: to deliver the best quality service to our customers through every interaction. Just as you depend on your accountant, insurance company, or bank, our customers can rely on us as their go-to electrical service provider.Feel free to connect with me!

Jennifer Zuber (Pearson)'s Current Company Details
SAS

Sas

View
Product Marketing Manager
Chapel Hill, NC, US
Website:
sas.com
Employees:
17951
Jennifer Zuber (Pearson) Work Experience Details
  • Sas
    Product Marketing Manager
    Sas
    Chapel Hill, Nc, Us
  • Sas
    Sr. Associate Product Marketing Manager
    Sas Jul 2023 - Present
    Cary, North Carolina, United States
    Leveraging deep marketing expertise, I collaborate across our sales and marketing teams to drive market strategy, planning, messaging, and content, for sales enablement. With a focus on buyer insights, I define buyer personas and develop messaging to boost awareness and demand. Serving as a primary spokesperson, I deliver unique viewpoints to differentiate SAS in the market and engage with influential thought leaders, media, and analysts.My responsibilities span event planning, defining product positioning and marketing plans, identifying target audiences, and driving thought leadership initiatives, including articles, whitepapers, and speaking engagements. Additionally, I help with messaging around product launch strategies, monitor industry trends, and analyze competitor activity to inform SAS's market position.
  • Sas
    Sr. Associate Systems Engineer
    Sas Mar 2023 - Jul 2023
    Cary, North Carolina, United States
  • Sas
    Associate Systems Engineer
    Sas Jun 2020 - Mar 2023
    Cary, North Carolina, United States
    At SAS, I contributed to successful sales opportunities from $100K to $3M across diverse industries. Collaborating with cross-functional teams, I developed account strategies and led customer meetings as the technical resource. I delivered tailored presentations and software demonstrations, supported POCs and RFPs, and created enablement materials for internal teams and customers.
  • Point Electric Llc
    Partner & Marketing Director
    Point Electric Llc Jun 2023 - Present
    Raleigh, North Carolina, United States
    As the Marketing Director at Point Electric LLC, I lead end-to-end marketing initiatives to elevate brand awareness, drive customer acquisition and retention, and boost sales. From building and managing our website to crafting effective paid advertising strategies, overseeing social media, partnering with local marketing agencies, and creating engaging content, I ensure our marketing efforts align with business goals.Learn more at www.pointelectricnc.com, follow us on Instagram @pointelectricllc, and find us on Facebook at www.facebook.com/pointelectricllc
  • Roi Revolution, Inc.
    Digital Marketing Analyst - Paid Search
    Roi Revolution, Inc. Jan 2020 - Apr 2020
    Raleigh-Durham, North Carolina Area
    At ROI Revolution, I contributed to a range of responsibilities in digital marketing, specializing in PPC for both B2B and B2C companies.My role involved analyzing campaign performance, translating data into actionable insights for strategy refinement, and assisting clients in meeting ROI expectations through ad copy testing and keyword analysis. Additionally, I implemented successful bidding strategies, managed keywords effectively, and continuously optimized ad text. Regular communication with clients ensured alignment on status, timelines, budgets, and performance reporting, while also providing competitive intelligence analysis. I crafted comprehensive keyword lists to drive qualified traffic to client websites and utilized statistical analysis to inform campaign decisions and recommendations.
  • Creative Marketing Solutions Agency
    Consultant
    Creative Marketing Solutions Agency Sep 2019 - Dec 2019
    Raleigh, North Carolina
    As a member of the Student-Run Marketing Agency (CMS) affiliated with NC State's American Marketing Association, I contributed to various projects for local companies and non-profits. My responsibilities involved evaluating client websites for enhancements, conducting market research and analysis, crafting social media strategies, generating content for posts, and executing email marketing campaigns.
  • Telehealth Services
    Part-Time Marketing Specialist
    Telehealth Services Aug 2019 - Dec 2019
    Raleigh, North Carolina Area
  • Telehealth Services
    Digital Marketing Intern
    Telehealth Services May 2019 - Dec 2019
    Raleigh-Durham, North Carolina Area
    Managed marketing efforts for TeleHealth Services, creating engaging collateral for various platforms and overseeing social media presence. Handled Google Ads campaigns and utilized data analytics to identify growth opportunities. Conducted A/B testing on the website, implemented SEO strategies, and contributed to trade show coordination for effective brand representation.
  • Regus
    Customer Service Representative
    Regus Jul 2016 - May 2019
    Raleigh-Durham, North Carolina Area
    Managed daily operations at Regus centers, acting as the primary contact for clients and visitors. Oversaw center needs including phone calls, meeting room bookings, and office preparations. Organized networking events, created engaging content, and provided administrative support. Ensured center readiness for client visits and collaborated with the sales team to drive business growth.

Jennifer Zuber (Pearson) Education Details

Frequently Asked Questions about Jennifer Zuber (Pearson)

What company does Jennifer Zuber (Pearson) work for?

Jennifer Zuber (Pearson) works for Sas

What is Jennifer Zuber (Pearson)'s role at the current company?

Jennifer Zuber (Pearson)'s current role is Product Marketing Manager.

What schools did Jennifer Zuber (Pearson) attend?

Jennifer Zuber (Pearson) attended North Carolina State University, Genesee Community College.

Who are Jennifer Zuber (Pearson)'s colleagues?

Jennifer Zuber (Pearson)'s colleagues are Antonio Viviano, Kuba Sławiński, Sumithran Rasathurai, Samara Marshall, Christina Moore, Helene Sjöqvist, Manuela García Sánchez.

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