Jennifer Zuber (Pearson) Email & Phone Number

Chapel Hill, Nc, Us

Cary, North Carolina, United States

Leveraging deep marketing expertise, I collaborate across our sales and marketing teams to drive market strategy, planning, messaging, and content, for sales enablement. With a focus on buyer insights, I define buyer personas and develop messaging to boost awareness and demand. Serving as a primary spokesperson, I deliver unique viewpoints to differentiate SAS in the market and engage with influential thought leaders, media, and analysts.My responsibilities span event planning, defining product positioning and marketing plans, identifying target audiences, and driving thought leadership initiatives, including articles, whitepapers, and speaking engagements. Additionally, I help with messaging around product launch strategies, monitor industry trends, and analyze competitor activity to inform SAS's market position.

Cary, North Carolina, United States

Cary, North Carolina, United States

At SAS, I contributed to successful sales opportunities from $100K to $3M across diverse industries. Collaborating with cross-functional teams, I developed account strategies and led customer meetings as the technical resource. I delivered tailored presentations and software demonstrations, supported POCs and RFPs, and created enablement materials for internal teams and customers.

Raleigh, North Carolina, United States

As the Marketing Director at Point Electric LLC, I lead end-to-end marketing initiatives to elevate brand awareness, drive customer acquisition and retention, and boost sales. From building and managing our website to crafting effective paid advertising strategies, overseeing social media, partnering with local marketing agencies, and creating engaging content, I ensure our marketing efforts align with business goals.Learn more at www.pointelectricnc.com, follow us on Instagram @pointelectricllc, and find us on Facebook at www.facebook.com/pointelectricllc

Raleigh-Durham, North Carolina Area

At ROI Revolution, I contributed to a range of responsibilities in digital marketing, specializing in PPC for both B2B and B2C companies.My role involved analyzing campaign performance, translating data into actionable insights for strategy refinement, and assisting clients in meeting ROI expectations through ad copy testing and keyword analysis. Additionally, I implemented successful bidding strategies, managed keywords effectively, and continuously optimized ad text. Regular communication with clients ensured alignment on status, timelines, budgets, and performance reporting, while also providing competitive intelligence analysis. I crafted comprehensive keyword lists to drive qualified traffic to client websites and utilized statistical analysis to inform campaign decisions and recommendations.

Raleigh, North Carolina

As a member of the Student-Run Marketing Agency (CMS) affiliated with NC State's American Marketing Association, I contributed to various projects for local companies and non-profits. My responsibilities involved evaluating client websites for enhancements, conducting market research and analysis, crafting social media strategies, generating content for posts, and executing email marketing campaigns.

Raleigh, North Carolina Area

Raleigh-Durham, North Carolina Area

Managed marketing efforts for TeleHealth Services, creating engaging collateral for various platforms and overseeing social media presence. Handled Google Ads campaigns and utilized data analytics to identify growth opportunities. Conducted A/B testing on the website, implemented SEO strategies, and contributed to trade show coordination for effective brand representation.

Raleigh-Durham, North Carolina Area

Managed daily operations at Regus centers, acting as the primary contact for clients and visitors. Oversaw center needs including phone calls, meeting room bookings, and office preparations. Organized networking events, created engaging content, and provided administrative support. Ensured center readiness for client visits and collaborated with the sales team to drive business growth.

Bachelor'S Degree, Business Administration - Marketing, Cum Laude

Activities and Societies: The American Marketing Association

Associate'S Degree, Business Administration, Cum Laude