Zuiena K. Email & Phone Number

New York City, New York, US

• Leading the UX Research function at Celonis, the global leader in process mining SaaS solutions.
• Hired, lead and mentor a high-performing distributed team of user researchers
• Drove measurable improvements in product usability, proved value of user research, achieving consistent team growth YOY.
• Developed vision and comprehensive user research strategy across multiple complex enterprise product lines including AI, process mining, data modelling
• Championed and communicated key user insights to executive leadership
• Pioneered and scaled user research processes, introduced new tools, techniques and best practices, upleveled research maturity across entire company.

Mountain View, CA, US

Mountain View, CA, US

• I built and led the UX Research Operations team for the Ads org which accounts for $140B+ in annual revenue.
• Developed the first centralized UX Research Operations team in the Ads org, serving 25+ global UX Research teams in one of Google’s largest product areas.
• Grew and currently lead a globally distributed 41 person UX team of Researchers, Research Assistants, Participant Recruiters and Program Managers.
• Defined team mission, roadmap, managed budget planning and staff allocations.
• Secured funding and initiated multiple innovative research programs that enabled fast high-quality tactical research, promoted user empathy among stakeholders.
• Increased efficiencies and satisfaction in enterprise user recruitment across Ads.

Mountain View, CA, US

I managed UX Research teams on Google Play Movies, Games and Books, which have total 160M+ monthly active users. As UXR manager at Google Play, defined research roadmaps, guided team, elevated research visibility, and became a UXR partner to Eng and PM leadership.

Mountain View, CA, US

• As an individual contributor, I led and conducted independent strategic and tactical research on high value existing products such as entire Google Play suite (6 products) and Android, as well as emerging platforms.
• Defined product vision and strategy, influenced roadmaps with research insights.
• First-hand experience with many research methods: diary studies, benchmarking, usability studies, surveys, competitive analysis, research synthesis, user personas.
• Partnered closely with PM, Eng and UX leadership to drive product development.
• Planned, led and facilitated multiple large scale international field research trips.
• Led cross-product research with innovative mixed-method research protocol.

Mountain View, CA, US

Mountain View, CA, US

• As an intern, I informed design direction of multiple features of Google TV and Chromecast by conducting primary foundational, design and usability research, as well as secondary research. Some examples of the research.
• Large competitive analysis of 75 second screen apps to uncover product opportunities.
• Iterative usability testing that signficantly improved the setup process for Chromecast. Market reviews of Chromecast praised the simple setup process.
• Longitudinal diary study to uncover insights about second screen applications.

Armonk, New York, NY, US

• At IBM, I performed roles of Project Management Office (PMO) member and Test Analyst on a data migration project for one of Australia’s largest telecommunications companies.
• In PMO, developed solutions and maintained accurate tracking of financials and resource hours for 7 project accounts in MS Excel.
• Collaborated with upper management and partners from IBM and the client side on a regular basis to generate and deliver performance reports.
• Produced costing models for new Statements of Work using MS Excel.
• Actively participated in dispute resolution meetings with the client and provided advice upon billing issues.
• As a Test Analyst, planned, designed, managed, executed, and produced reports of test.

Acton, ACT, AU

• CSIRO (Commonwealth Scientific and Industrial Research Organization), is Australia's national science agency and one of the largest and most diverse research agencies in the world.
• Developed a simulation of a network of trading agents in a marketing environment in Java.
• Conducted research on modern artificial intelligence techniques and multi-criteria optimization.
• Presented results from my research and development to colleagues and supervisors from around Australia at the annual CSIRO internship conference in Sydney.

Master Of Science, Human Computer Interaction

Bachelor, Computer Science (Honors)