Mandy Liu Email & Phone Number

中国 北京市

上市公司、地产及公益基金会品牌传播

Beijing

Customer’s annual PR communication project contacting and executing, including: yearly and quarterly program planning and executing, daily content writing and publishing, communication effects follow-up;Mainly PR activities management and coordination, covering strategy planning and co-ordination arrangement of on-line and off-line activities;Media relations and third - party resources maintenance, positive opinion guidance and delivery;Major projects experience and achievementsWrite monthly enterprises articles for LG Electronics China and follow the release results, won the world's first honor two times in LG global PR competition;Successful operation of the LG Media Club, through different forms of activities planning and organization, establish a friendly relationship between LG Electronics and the Chinese media, effectively expand the media coverage, extending from the core area to North China, East China and South China, the number of club members doubled effectively;Planning and organizing LG key media participate in CES, through the in-depth communication, express the LG core product advantages and enterprise information by the authority of the media platform;Build up a digital eco-system which integrated with official website, Baidu platform, WeChat and microblogging for MTR, to establish q communication bridge between MTR and its Chinese mainland users and stakeholders;Pitch media interview opportunities and arrange the high-level interviews on financial media and CCTV channels for MTR mainland executives, prepare content and follow up the results;

Beijing

Participate in the planning and writing of the annual marketing plan of the customers, including: competitive research, market analysis, data statistics, etc.;Daily communication content writing and marketing materials producing, such as: high-level interviews, user case packaging and publishing;Media planning, inviting, on-site reception and news releases and follow up for large scale events;New media content production and daily operations;Major projects experience and achievementsResponsible for Audi R8 LMS Cup-Macau station media invitation, on-site reception and follow-up, effectively ensure the Audi R8 tournament effectively broadcasting and timely coverage in Asia-Pacific region; Participate in the planning and organization of HP global influence summit, responsible for the producing of commercial product line content and release, media invitation, reception and reporting follow-up;Planning and organizing a number of HP new product launch events, effectively passed the product concept and the core selling points to the relevant media and target audience;Write small and medium business success stories for HP commercial product line and successfully published in the industry magazines and newspapers column;Planning and preparation of public relations crisis plan for HUAWEI, effectively prevent the generation of negative information and spreading;Establish a daily communication mechanism for ICBC fund company and Minsheng Bank, to ensure the corporate information continued to expose and updates in key financial media, build up a healthy investment image, guide the target investors to form right investment habits and to ensure the investors grasp of business dynamics and product informations;

硕士, 购物者营销

Bachelor Of Business Administration, Finance Management