Flight Free UK

Flight Free UK was set up in 2019 by Anna Hughes, a behaviour change specialist and long-time advocate of flight-free travel. We challenge people to take a year off flying to reduce emissions and shift the norm away from aviation. Our short-term challenge is a great way to inspire long-term behaviour change, and we show that individual consumer choices can lead to industry and system change. Our positive campaign empowers and inspires people to give flight-free travel a try, for the sake of the climate and for their own benefit as travellers. Flight Free UK registered as a charity in 2022, number 1199328