INFLUENCE AT WORK

INFLUENCE AT WORK provides keynote presentations by Dr. Cialdini as well as training and coaching in the Cialdini methods for persuasion by talented and knowledgeable Cialdini-certified executive coaches and trainers. IAW serves an international audience that includes a spectrum of industries including financial services, pharmaceuticals, healthcare, governmental agencies, law, information technology, consumer products, media, telecommunications, and national associations. Compelling, ethical and proven by scientific methodology, Dr. Robert Cialdini’s work is sought after for its transformational messages and results-oriented applications. Under Dr. Cialdini’s direction, the company has experienced impressive growth as it continues to serve an ever-expanding audience. With an international presence and a training team that exemplifies Dr. Cialdini’s integrity and innovation, IAW is well positioned to continue to provide the strategies that drive business success. Dr. Cialdini's New York Times and Wall Street Journal bestselling books, including the new 2021 edition of Influence: The Psychology of Persuasion, Pre-Suasion, Influence: Science & Practice, Yes! 50 Scientifically Proven Ways To Be Persuasive, The small BIG: Small Changes that Spark Big Influence & Pre-Suasion: A Revolutionary Way to Influence and Persuade are the result of over 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over three million copies. Influence has been published in thirty languages and is the top sales & marketing book of 800 CEO Read’s 100 Top Business Books of All Time. His books have been listed as a New York Times Bestseller, Wall Street Journal Bestseller, USA Today Bestseller, and Business Week Bestseller.