Lake Effect Creative

Lake Effect Creative works with institutions and individuals seeking to understand and capitalize on their unique differentiators. Through empowered storytelling, we help you capitalize on how the specific combination of individual and corporate experience, strengths and objectives aligns with the most appropriate and engaging opportunities. For universities, this process empowers students to comprehend how the conjunction of their strengths, experience and goals creates a path to a rewarding vocation. For corporate marketing departments, this process helps further define specific narratives through the creation of multi-media content assets. For individuals, this process takes you on a journey of reflection and discovery as you learn more about yourself and the most potentially rewarding career path forward. Lake Effect Creative specializes in the fintech, financial services and higher ed industries. In fintech, we have extensive B2B experience working with content around cutting edge technologies such as blockchain and artificial intelligence in the payments, banking, financial advisory and asset management industries. Financial services B2B expertise includes the asset management, financial advisory, banking, payments, alternative investing, private equity and hedge fund industries. Content creation types include infographic concept design, interactive content design, white papers, case studies, commentaries, articles, Q&As, brochures, websites, fact sheets and training materials. Experienced in project management, client interface, sales, training, instructional design and instructional assessment.