Modern Prairie

Modern Prairie: A Community-Led Lifestyle Brand for Women 50+. Founded in 2022 by Nicole Haase (a seasoned retail and merchandising expert with over 20 years of experience at brands like ModCloth and Williams Sonoma) and Melissa Gilbert (beloved actress best known for portraying Laura Ingalls Wilder on Little House on the Prairie), Modern Prairie is more than just a brand—it’s a thriving, community-led movement for women 50+. At Modern Prairie, we celebrate aging not just gracefully, but GRATEfully—embracing life’s next chapter with unity, purpose, and connection. Our mission is to provide a supportive and loving space where women can engage, uplift, and inspire one another. Through a mix of curated products, engaging events, and our dynamic Modern Prairie app, we create opportunities for women to come together, share experiences, and elevate their everyday lives. We take pride in offering high-quality apparel, home goods, and lifestyle products, all thoughtfully sourced from ethically run, women-owned businesses. Beyond our marketplace, we host events and gatherings designed to empower, educate, and connect the women in our community. Modern Prairie is built on the belief that this stage of life is not about slowing down—it’s about thriving. There is beauty, wisdom, and joy in the journey ahead, and we’re here to celebrate it together. Join us as we continue to build a space where women find unity, create community, and embrace the richness of life after 50.