Khalfani “Fani” Dennis owns a
boutique in Downtown Atlanta that
sells a coveted, streewear brand
OriginalFani®design.
Born in Chicago, Fani was drawn to
skate culture, anime, and martial arts
films at an early age—he immersed
himself in the visual arts after moving
to Atlanta and enrolling in his high
school’s magnet program. Beyond the
logo-centric aesthetic of skate brands,
rappers like fellow Chicago native Lupe
Fiasco made a major impression on him.
It was during a period, which Fani refers
to as the “IllRoots Era,” that he started
OriginalFani.com. The blog initially drove
Two-9’s marketing, creative direction,
and promotion, and garnered more
attention as it expanded into a cultural
hub.
It didn’t take long to see the Fandana
sprinkled throughout Instagram posts.
Metro Boomin, whose signature look
was a headband tilted sideways, put
Fandanas into rotation. Rae Sremmurd,
Lil Yachty, and Kodie Shane became
unofficial ambassadors, featuring them
in their music videos and photoshoots.
The Fandana’s popularity has traveled
outside of Atlanta, as seen on artists like
Wiz Khalifa, Nipsey Hussle, and Billie
Eilish, as well as on models including
Jasmine Daniels. “My whole sense of
style is basically dedicated to Fani,”
rapper KEY! says. OriginalFani has
since expanded into other products,
including silk shirts, t-shirts, pillows, and,
more recently, masks.
Indeed, the OriginalFani Instagram
account functions as a living archive:
the first design mockups, every design
cameo, every rapper he helped cross-
promote, every collaboration.
Today, at 31, he’s one of the most
readily recognizable streetwear
designers in Atlanta, [and maintains an
international market with supporters
across the US, Japan, China, and
Korea].
Company Details
- Employees
- 2
- Founded
- -
- Address
- Atlanta, Ga 30313, Us
- Industry
- Design Services
- NAICS
-
Specialized Design ServicesIndustrial Design ServicesOther Specialized Design Services
- Website
- https://originalfanidesign.com
- Keywords
- Design, Retail, Marketing, Atlanta, Streetwear, Apparel, High Fashion, Digital Marketing, e-commerce, Community, Art.
- HQ
- Atlanta, GA
Originalfani® Design Questions
Originalfani® Design's website is https://originalfanidesign.com
Originalfani® Design's LinkedIn profile is https://www.linkedin.com/company/originalfani%C2%AE-design
Originalfani® Design has
2 employees.
View email and phone details for 2
employees at Originalfani® Design.
Originalfani® Design's industry is
Design Services
Originalfani® Design's top competitors are
Global Fit Enterprises, Llc,
Wrestlingmart,
Tempura Brand Supply Co.,
Evolution Sports Expo Llc.,
Tigear, Inc.,
Str8 Performance Training And Exercise Therapy,
Golden Fist Training Method & Martial Arts,
Psycho Active Llc,
Hammerhead Wrestling Systems, Llc,
Pka Worldwide.
Originalfani® Design's categories are Design Services
Originalfani® Design's founding year is 2009
