POP-OP

Short for Popular Operations, POP-OP means no canned processes, no formulas. Just people working in a spirit of service, with and for the people. Since 2009 POP-OP has delivered high-value learning experiences and original research to people in all types of organizations. Over the years we’ve had the privilege of working with some lovely people in top places, like: Philips Design, Philips, Omnicom Media Group, AkzoNobel, Christian Dior, Camper, Daimler, L'Oréal, Johnson & Johnson, Pepsico, Gap, Samsung, Grupo SM and Deepak Chopra. Also: MoMA—The Museum of Modern Art, BAM—The Brooklyn Academy of Music, The Museum of Science and Industry in Chicago, The Colombian Coffee Growers Federation, The American Association of Ad Agencies, The Advanced Healthcare Collaborative, DePaul University, The Grace Foundation, The Fred Foundation, The Allegheny Intermediate Unit, Scarsdale Middle School, Chicago International Charter Schools and Elizabeth Forward School District. Claudia Lieshout, Creative Director, Lifestyle Trends, Philips Design: "We were inspired by POP-OP’s thorough qualitative research work. We gained new insights around emerging cultures like Brazil. Their strong global network delivered material that felt authentic and real, from a local perspective. Also, Sem has been a great partner, providing the right input at the right time and ‘sparring’ with us when we need it: flexible, driven, open-minded.” Tim Ettus, COO, Sparks & Honey, Omnicom Media Group, New York: “POP-OP played an instrumental leadership role in architecting Sparks & Honey’s methodology for global cultural analysis and contextualization. The framework Sem designed has remained at the foundation of our work with every client.”