Prime Practice

Since 1994, Prime Practice has been empowering dental professionals. As a global leader in dental practice management, we offer innovative training, coaching, consulting, and services supporting Dentists from graduation through to retirement. We help the entire practice thrive - Practice Owners, Practice Managers, Associate Dentists, and their entire teams. Founded by esteemed former Dentist and Practice Owner Dr Phillip Palmer, and created for Dentists by a Dentist, our mission is to help you achieve sustainable success at every stage of your career, ensuring your practice thrives in an ever-evolving landscape. With over 4,650 practices benefiting from our expertise and over 99 years of combined coaching experience, our impact is undeniable. The average Prime Practice client increases their take-home money by 64%, works five fewer weeks per year, and reduces stress by 83%. Now, with Prime Practice's recent acquisition by medical finance specialist Credabl and under the leadership of CEO Michelle Gianferrari, we're uniquely positioned to further fulfil the ambitions of dental professionals. Join us and discover how you can grow your annual practice production by 51% with Prime Practice by your side.