Primera Inc.

Primera: Powering The Modern Cooperative We’re more than a cooperative, Primera is a movement of growth-minded, independent distributors and industry leading supply partners driving the future of the turf, ornamental, and specialty green industry. Primera was built for those who believe in performance without sacrificing independence. Our Member-owned model empowers businesses of all sizes to access strategic purchasing power, data-driven decision-making, and industry-defining relationships—without giving up what makes them unique. What Sets Us Apart: At our core is a relentless commitment to Data Excellence. Through robust analytics, streamlined purchasing and POS systems, and transparent rebate management, we help our members make smarter, faster, more profitable decisions. Our G.I.V.E. Pillars of Excellence—Growth, Influence, Value, and Engagement—guide everything we do: • Growth: Maximize profitability with powerful partnerships and better buying programs • Influence: Elevate your voice and brand within the industry • Value: Unlock meaningful ROI through centralized solutions and tools • Engagement: Be part of a community that learns, leads, and lifts each other We don’t just support independents, we amplify them. If you’re a distributor, supplier, or industry leader looking to grow your impact without losing your edge, Primera is your competitive advantage. Let’s power what’s next—together.