The Rikess Group

The Rikess Group (TRG), incorporated in 1991, develops progressive leading-edge services and technologies for automotive retailers, manufacturers and select vendors. Our comprehensive programs are expressly designed to improve the consumers dealership experience, while increasing market share and improving profits. Over 300 auto franchises have transitioned to TRG’s Negotiation Free Selling programs and nearly a 100 more have taken our lead handling training. The Rikess Group’s Performance Consultants have graduated from some of our nation’s most progressive auto dealership groups. We’re constantly bringing unconventional solutions to our clients to keep them abreast of market trends, leading to competitive advantages and optimized profitability. TRG continues to lead the industry in anticipating consumer, marketplace, and technological shifts. We continue to partner with dealership software, mobile app, online marketing, and other solutions development firms enabling dealerships to provide online, Amazon-like buying and in-store Nordstrom-like customer service experiences. Our focus from inception has been on developing effective, practical product solutions while anticipating ever-changing consumer demand, technology, competition, and market conditions. We provide these services—in the form of research, consulting, and training—to auto retailers, manufacturers and other key dealership suppliers. After 30 years of hands-on dealership transformation, TRG is recognized as the industry leader in customer-driven and profitable auto dealership leadership, operations, personnel management, and technology utilization. What’s next? TRG is currently involved in helping dealerships respond to shrinking profit margins, more effectively attract younger talent to our business and modern mobility competition permanently transforming the nature of personal transportation.