The Essential Agency

The Essential Agency helps technology companies that sell through or work in the channel to increase awareness, engagement and revenue through create Kick-Ass Marketing programmes. Channel Incentives: If you're a busy Channel VP or a Channel Marketer and you're looking to improve engagement, enablement or sales via your channel then we can help with our Kick-Ass Channel Incentive service. We have a powerful incentive platform with options for gamification to help drive healthy competition. It also enables participants to track their progress and select prizes themselves anywhere in the world. Our incentives unlock actionable insights into your channel that you can't get from Salesforce. We've influenced over $1B in closed deals for one client through our incentive programme and we'd love to help you do the same. Channel Marketing: We know channel marketers are stretched right now and we're here to be an extension of your team. You can rely on us to work alongside you to create and execute channel communications campaigns, assets and programmes. Need a campaign in a box in six different languages and UK and US formats? No problem! Need us to update your partner portal? We can do that too! Want us to work directly with one of your SIs or Rising Star partners to put a programme together that includes enablement, account mapping and pipeline generation? Just call us! Conversion Content: We create content that converts. In a world of beige content, yours needs to stand out, add value and create leads. Our Conversion Content package includes the creation of a quarterly lead magnet, such as a report or guide, and blogs, social posts and a landing page all wrapped up in a quarterly campaign. If you're struggling to come up with content ideas or your content is failing to impact the bottom line, we can help. Ready to Kick Ass? Get in touch today!