Debbie Mcgowan Email & Phone Number

Basingstoke, Gb

Hampshire, England, United Kingdom

I am an essential player in driving the success of Essential's marketing efforts. 70% of my time is focused on creating compelling content that engages our target audience, and the balance of my time, I spend optimising our digital activities to increase visibility & reach and providing support to our team to ensure that everyone is aligned towards the same goals.

Remote

Basingstoke, England, United Kingdom

With intention, I chose to take time off from my career to focus on my young family. Now, with their independence also comes my own.

Hampshire

Wooburn Green

Channel Assist started as a Business Development agency and in 2013 became a start up Field Marketing agency. Having worked at Channel Assist through its infancy, my role has continually evolved to reflect the business needs.• Account Management: Managing all elements of the account, starting with the winning pitch. Ensuring regular client face-to-face meetings to ensure relationship management, reporting at all levels of the business and project managing each and every campaign.• Reporting: Comprehensive reporting to each client is a must. Client reporting (Excel, PDF, PPT & word) on activities and remediated actions are required weekly and denotes all activity through the campaign, sales generated and the associated ROI. • Revenue / GP: Growing client revenue by understanding all areas of the clients business, seeking to support their retail activity and maintaining excellent project management service levels.• Business Analytics: With an advanced level of knowledge in Excel, our client reports analyse the data, and by working with the client and the retailer, are able to support remedial actions as well as driving sales opportunity.

Southampton, United Kingdom

Supporting business goals using Internet Marketing Mediums.Including supporting the website team build, creating brand awareness through Twitter.

With a key focus on the planning, execution & optimisation of a range of global online marketing campaigns for all Playlogic International products & services, this Online marketing role requires a mix of marketing, analytical, relationship management and organisation skills.Websites: Maintenance of all content on all sites, including creation of new content, reporting on traffic & sales statistics to understand performance and trends. Online Marketing Campaigns: Development, execution and management of online marketing campaigns and community strategies & additional online activity worldwide. Social Media & Communities: Creation, maintenance and optimisation of social media profiles for both corporate and video game profiles using predominately Facebook & Twitter. In support of the profiles, community forums & blogs are created, designed and updated on Blogspot. Development of external incentives, promotions, polls and content to drive an increase in fans, followers and interaction.

Website Management: Run website improvement and data quality projects to automate processes where possible and improve the website usability and drive revenue. • Optimisation of website performance driving a 7% increase in revenue across category.Email Marketing: Manage the email marketing process from creation to execution to drive profitable email campaigns to existing customers. Also the implementation of daily ‘Trigger’ emails such as, Abandoned Basket, Inactive Accounts and Customer Service emails • Increasing open rates to 35% and driving a 10% increase in revenue from email marketing campaigns.PPC: Drive profitable customer acquisition and increase revenue from paid listings in search engines, managing internal and external resources as required. Analytical Reporting: Weekly reporting to the management teams, focusing on performance and improvements.

Relationship Management: Building and expanding relationships with existing clients as well as securing new business. Campaign Management: Campaign management including; placement negotiation, creation, campaign delivery, execution and performance.Acquisition: Working with the sales director to secure new gaming publishers and forums.

Account Management: Review sales and channel opportunity, plan releases, agree launch and exit strategies, managing all returns and financial issues. Product Strategy: Manage the lifecycle of a product, from product signing to extended product lifecycle. Follow launch procedures and time scales. Ordering and forecasting on assigned brands in relation to customer demand and seasonal changes by analysing sell through data.Sales & Marketing Support: Creation of all sales tools for Internal Sales and external customers. Presenting to distribution sales staff as required. Attend trade shows when required.

Responsible for a team of 5 other administrators, duties under my remit included Goods In & Goods Out, Returns, Deliveries, Stock Allocation, Courier Requests, Stock Taking, recruitment. Responsible for all invoice queries and principal signatory for all purchase orders meant I was also trusted with the budget control for the warehouse. All details of which were included in reports submitted to senior management.

Responsible for general administration duties such as booking events, arranging travel, written correspondence and copy typing, preparing meeting rooms, managing holiday & attendance records.Supporting the HR manager and General Manager in their day to day responsibilities and working as their 'virtual' secretary