The White Line

The White Line is focused on changing driver behavior through real stories, hard data, and lifesaving technology. OUR MISSION Honor Magnus White's legacy by making roads safe for cyclists, pedestrians and all vulnerable road users. Technology companies, car manufacturers, and policy makers can all fix this - fast. But we have to make them. And we're not asking nicely. We cannot afford to sit back and hope for long-term infrastructure improvements or slow behavioral change. OUR INITIATIVES The Magnus White Cyclist Safety Act This legislation requires auto manufacturers to implement automatic emergency braking systems (AEB) that can detect cyclists, pedestrians, and other vulnerable road users across all conditions. Storytelling Stories show the human impact behind the statistics and are the catalyst to drive real, lasting change. The more stories we share, the larger the collective force we become that lawmakers cannot ignore. Every name underscores the urgent need for stronger laws and life-saving reform. Data Right now, crucial data on vulnerable road user deaths and accountability for these deaths is locked away, confusing and inaccessible to advocates and lawmakers. We are developing a groundbreaking AI-powered platform that will collect and analyze collision data, identifying problem areas to drive real policy change.