- Managing the Google Pixel, Google Play store, Google Workspace & Google Cloud portfolio.- Collaborated and fostered deeper client relationships by ensuring that the media solutions are in tandem with client's business goals achieving 100% client retention by delivering brand and performance metrics.-Built strategies and performance tactical plans to deliver product acquisitions through biddable, non-biddable and offline platforms (Print, OOH)- Developed relationships with media outlets to ensure media plans are delivered on time and within budget- Working with business growth team to onboard new clients.

• Integral part of Google Hardware team at Essence• Managing brands like Google Pixel, YouTube B2B/B2C, Kormo Jobs, Google Play. Also serviced and managed other accounts like Google Assistant and Voice.• Strategic media planning across all pillars like Digital, TV, Radio and Print- Project managing the entire activity with different stakeholders in the system like social, client servicing, programmatic and ad ops team- Ideation, planning and execution of integrated campaigns- Building relationship with publishers and day to day campaign brief with new innovations-Evaluating the digital properties- Creating go-to-market strategies across all offline and online channels

• Managing media planning & buying for HP, Reckitt Benckiser• Strategizing and executing the e-commerce brief for client to deliver the maximum results on each funnel on platform like Amazon, Paytm and Flipkart• Campaign Management and Optimization on Social & E-commerce platform (Amazon)• Campaign Management and Optimization• Handling agency relationship• Involved in complete cycle of client co-ordination & client relationship• Responsible for deliverables to Global stakeholders both Omnicom and HP• Part of a large team delivering on Integrated Media Solutions (Digital + Mainline) thereby ensuring a 360-degree thought process• Communicating with client and understanding their requirement, deliver strategy across the digital pillars: Display, Content, Social and Programmatic• Meet with suppliers to understand new upcoming trends and new technology advancements and how we can use them in our planning process.• Ensure smooth coordination with client’s Creative Media Agency resulting in glitch free and effective media deliveries • Ensure month on month delivery on key Digital KPIs i.e. revenue, website visits, ACP funnel growth; Making sure of best utilization of digital media budgets throughout the year from an ROI perspective• Awards Won – IAMAI, Smarties, Drum, CMO Asia

• Campaign Strategy (Media Planning) - Create media plans according to the given budget, or suggested budget if budget not defined. • Ensure timely delivery & execution of media plans through adequate work-flow planning and organizing.• Understanding client briefs and align deliverable with requirements.• Analyzing consumer traits for market & target group prioritization.• Studying media investment pattern of competing brands to set ideal media budget, activity period & delivery parameters.• Reach Bench-marking, Preparing & optimizing media plans to obtain maximum efficiency.

• Facebook campaigns – Promoting posts and business page of the company by running premium ads.• Making Blueprints for social accounts.• Increasing page likes, post sharing, People talking about, tagging.• Setting up the proper strategy for the specific brands to promote them at high level• Working on the different tools related to Facebook for making insights of the pages and campaigns.• Highlight the target area to the client ensuring them to increase more budget.• Sending the recommendations and daily budget to the clients and suggesting changes that will improve the Edge rank of page and increase the reach.• Handling the Twitter accounts.• Direct Communication with Onshore Account Managers for the projects which are injecting first time, as well updates and feedbacks regarding client’s account.• Manage the campaigns running on the search and display network for many different Industries.• Client’s account Optimization by creating/editing keywords/Placements and ad text (or adjusting other parts of account i.e. Restructuring, Geo-targeting, Match type changes on the basis of keyword CTR analysis etc.) to improve the performance of the campaigns.• Analysis of account performance (Impressions, Clicks, CTR, Conversion rate, Sales, Action, CPA, CPM, CPL, CPF, etc.) in order to make best Optimization.• Running Display campaigns using multiple demand side Platform and Connect with the multiple exchanges.• Running Remarketing Campaigns to target those users who have come on client’s website but not buy anything.• Analysis the Quality of websites for display advertising.

• Managing clients PPC/ROI campaigns for big MNC's• Working on Google Ad words, MSN Ad Centre and DoubleClick Search, Facebook, KENSHOO, Google Analytics & MARIN• Campaign optimization and creating new Campaigns.• Bid and Budget management.• Keeping an eye on improving the efficiency of various running ads• Reporting.• Other ad hoc reporting includes variance analysis, performance analysis, account diagnostic reports, campaign performance summaries as per the client requirements.• Data Analysis and Recommendations.• Creating performance report. • Handle US client communication for their projects.• Attend client meetings• Analytics

Responsibilities include:Managing clients PPC/ROI campaigns.Working on Google Adwords, MSN AdCentre and Dart, Kenshoo & MarinCampaign optimization and creating new Campaigns.Bid management.Trafficking.Reporting.Data Analysis and Recommendations.Creating performance report.

The project’s objective was to analyzing the mutual funds of different companies; E mart.com (a demo of e-shopping website using ASP.NET); . Project Description –This project was a demo of e -shopping website based on .NET framework offering electronics items for sell using internet. Our team consisted of four members. My role in the project was designing and manual testing of the website; Study of ERP Functioning

Internship project was limited to study of ERP package NEWTON installed in HIND LAMPS and learning various concepts related to ERP operations and handling