Prospect Analyst
Vancouver, British Columbia, Canada
Prospect ManagementI supported strategic decision making for online campaigns, major gifts, and planned giving. I developed and maintained a donor segmentation, clustering, and RFM (recency, frequency, magnitude) rating platform to aid in the identification and cultivation of current and prospective donors. I developed and deployed data models that determined donor churn and giving levels. As part of the analytics and prospect management team I was able to expand our internal data analytics capacity and reduce our reliance on external fundraising consultants and expenditures on third-party datasets.