• Led all marketing initiatives driving revenue generation • Created and implemented comprehensive marketing and positioning strategies for sponsorships• Developed and implemented pricing structures for events and content sponsorships• Provided strategic direction for sales proposals and presentations• Collaborated with cross-functional teams at Penske Media Corporation to develop and execute sponsorships• Led the production and management of all marketing collateral •… Show more • Led all marketing initiatives driving revenue generation • Created and implemented comprehensive marketing and positioning strategies for sponsorships• Developed and implemented pricing structures for events and content sponsorships• Provided strategic direction for sales proposals and presentations• Collaborated with cross-functional teams at Penske Media Corporation to develop and execute sponsorships• Led the production and management of all marketing collateral • Managed the creation and distribution of email newsletters to promote events and sponsored content• Conducted in-depth market research to elevate sales positioning and drive revenue Show less

• Crafted tailored proposals and RFP responses for the M&A/Private Equity and Corporate practice groups• Produced a wide range of marketing materials including presentations, fact sheets and pitch decks• Project managed and led pitch and proposal responses under strict deadlines• Coordinated with the global marketing team across practice and industry groups to promote cross-selling opportunities

• Developed strategic marketing messages through compelling storytelling, thoughtful design and research driven insights• Produced client-ready marketing collateral including presentations, RFP responses, one-sheets, branded goods, sizzle videos and email blasts• Closely collaborated with Sales, Marketing, Programming and Research teams to analyze opportunities and craft winning proposals

• Developed custom digital ad solutions for entertainment and lifestyle sites including Mandatory.com, Tested.com and Mom.me• Led RFP process through brainstorms/collaborations with editorial, video, design, events and product teams to develop impactful brand narratives• Effective project manager that will steward marketing partnerships from ideation to execution• Worked with ad ops teams to ensure proper campaign expectations, delivery and post-mortem documentation

• Developed cross-platform, integrated marketing solutions with a focus in the Entertainment, Auto, Finance and Tech verticals• Contributed to over $4MM in sales across all relevant Gannett brands/platforms including digital, mobile, tablet, social and print• Collaborated with editorial, research, marketing and creative teams to deliver advertising solutions that are aligned with client budget, timing and brand objectives• Led RFP process from strategy to delivery, leveraging… Show more • Developed cross-platform, integrated marketing solutions with a focus in the Entertainment, Auto, Finance and Tech verticals• Contributed to over $4MM in sales across all relevant Gannett brands/platforms including digital, mobile, tablet, social and print• Collaborated with editorial, research, marketing and creative teams to deliver advertising solutions that are aligned with client budget, timing and brand objectives• Led RFP process from strategy to delivery, leveraging audience insights and Gannett assets to package winning marketing concepts and solutions• Effectively balanced client goals/requests with the editorial standards of an iconic news organization Show less

• Produced custom research with syndicated audience tools to enhance sales stories• Supported national sales team for RFP responses and proactive business pitches • Developed category specific one-sheets and marketing collateral for sales team