Aaron Thomas Email & Phone Number

Boston, Massachusetts, United States

Huntington Beach, CA

• Established a new visual design language and creative direction for footwear, reconnected the brand image with iconic aesthetics and design principles, defined seasonal design stories across all categories, ensured.
• Established brand driving Heritage, Performance, Lifestyle, and Essential franchises with innovative designs and methods of construction, authentic product, creative direction, and key marketing stories.
• Partnered with Marketing to Identified emerging trends, established multi-season/product strategies. leveraged brand athletes and ambassadors for greater market impact.- Cultivated and inspired the team’s creativity.

Huntington Beach, CA

• Designed and developed pinnacle to essential products across all categories and genders. Established creative vision and design direction specific to each category while maintaining brand cohesion through authentic.
• Collaborated with brand athletes to design and develop performance pro signature models, identifying key functional and style demands within their sport to enhance footwear and athlete performance while ensuring design.
• Established a return to original DC design principles and aesthetics. Designing key styles that have achieved success as performance and lifestyle products setting the tone for the look and feel of future DC footwear.

Huntington Beach, CA

• Established the creative vision and design direction for DC Snowboard boots. Designed and engineered innovative performance-tech concepts, integrated heritage aesthetics, and detailing to create visually authentic.
• Designed and developed brand-defining innovation(s), focused on advanced concepts to enhance user performance and comfort through fit, closure, warmth, moisture management, flexibility, traction, and impact protection..
• Partnered with the category manager to ensure athlete and consumer feedback translation into the product offering and assortments specific to key riding styles and performance demands. Created strong seasonal themes of.

Huntington Beach, CA

• Focused on market growth opportunities in Action Sports Lifestyle and Essentials categories.
• Design and developed key category expanding models and statement essentials focusing on building connections with aspiring consumers influenced by product experiences driven by brand athletes, action sports events.
• Designed and developed a wide range of key styles that have achieved continued market success, expanding market penetration and brand footprint into BMX, Snow, MotoCross, and Rally consumer markets. Models include.

Huntington Beach, CA

• Owned and developed category creative vision and design directions specific to key account SMU programs and product offerings. ( i.e. Journey’s, Famous Footwear, Pacsun, Zumiez, and Tilly’s).
• Designed and developed exclusive models for key account SMU programs, increasing category/brand revenue, and expanding the SMU style offering and unique quick-strike capabilities.
• Designed and developed the “Net” a continued top annual seller to date.-Identified brand inspired consumer traits across all categories ( e.g., Skate, BMX, Moto, Surf, and Snow) to inform the creative direction and.

Creating expanded bodies of personal work for gallery exhibits and sales. Affording additional experience in creating themed collections and series, time management, creative vision curation, and expression of personal values and concepts. It is still a continued passion of mine and a means for alternative creativity outside of my product design career.

Greater Los Angeles Area

Produced freelance editorial illustration and graphic design projects. Translated briefed concepts and ideas into tangible visual elements communicating, emotion, depth, movement, and message through composition, graphic arrangement and use of color and texture. Generated clients and produced illustrative paintings and digital art for use in editorial.

Buena Park, CA

• Designed and generated art and graphics by hand, Illustrator, and Photoshop for various industrial printing machines and processes on stationery, labels, plastic containers & lids, boxes, and apparel. Responsibilities.