Aaron Dillon Email & Phone Number

Eugene, Oregon Area

• Deliver a stellar user experience across Harvest House’s digital and social properties. • Collaborate across company and set tone for digital content development, marketing, and sales. • Ensure all company content is on brand, keeping with Harvest House's mission. • Create and develop high impact initiatives to grow company eBook sales• Assist various marketing efforts, special projects, and product development

• Executed and developed marketing strategies, including publicity, social media, corporate positioning, and advertising elements• Managed annual brand strategies and built relationships with agents, authors, and trade partners• Initiated market research to identify sales opportunities and implement new/current marketing techniques• Oversaw communication of marketing plans and efforts both externally and internally• Assessed viability of potential products and proposed projects• Worked with sales to team to serve various market channels, optimizing sales potential

• Lead direct-to-consumer product marketing, advertising, social media, and trade show planning.• Revitalized underutilized marketing team, implemented inbound marketing with HubSpot platform• Coordinate marketing strategy development/management for 15-20 campaigns per selling season• Plan advertising and promotion strategy in conjunction with Director of Marketing• Oversee and manage department budget• Primary communication hub for corporate marketing services and ongoing campaign efforts• Direct content strategy and provide comprehensive help to copywriting assignments

• Created 20 or more customized media campaigns for authors and books per year• Project managed creation of media materials, including media kits and book release materials• Mentored authors on effective media presentations using current media standards and practices• Wrote 10-15 corporate press releases per year• Tracked and logged media results and provided ongoing updates to key personnel• Proofread and edited publicity materials for print and online

• Provided quality, accurate, and efficient administrative support to Marketing VP and Director• Assisted 10 member marketing team with day-to-day administration duties• Liaised daily basis with vendors, authors, agents, and departments within the company• Maintained corporate social media platforms as lead member of social media committee• Proofread marketing materials for print and online

• Developed account-specific action plans for 600+ customer accounts• Processed and edited orders, analyzed sales numbers, advanced sales growth • Increased product exposure with customized sales pitches and trade show promotion

Springfield, Oregon

Springfield, Or

Springfield, Or