Abbas Khan Email & Phone Number

Wellington, New Zealand

As a member of the Data and AI team, I am involved in a cross-functional capacity as both a research analyst and client consultant, addressing a range of data needs. My responsibilities include identifying and gathering requirements, collecting, processing, and analysing data to support strategic decision-making and enhance business operations. I focus on identifying opportunities for process improvements and increasing efficiency in data management. Additionally, I create and deliver reports, dashboards, and visualizations to effectively communicate insights to stakeholders, and analyse complex datasets to uncover trends, patterns, and anomalies.

Wellington, New Zealand

Developed an information management system aimed at enhancing organizational profitability, workforce efficiency, and service delivery. Led the migration of extensive and complex media performance data, previously stored across multiple offline sources, into a centralized database. This migration facilitated quicker access to insights and better alignment with stakeholder requirements.

Wellington & Wairarapa, New Zealand

Developed a business case for expanding the organization’s operations into Southeast Asian (ASEAN) countries, including Malaysia, Indonesia, and Singapore, with a focus on providing AI-based services in the logistics and financial sectors. This project included a comprehensive review of academic literature and secondary market research reports to assess the attractiveness of AI (Artificial Intelligence and Machine Learning) adoption in these markets. It also involved identifying potential business partners, analyzing competitors, exploring possible market entry strategies, and evaluating potential challenges.

New Zealand

Bengaluru Area, India

Facilitated the delivery of high-quality reporting and analytics services across key clients for improving process and operational efficiencies, customer acquisition and retention as well as boosting returns on advertising spends (ROAS). Solved complex problems related to consolidating disparate data sources for insights through collaboration with business stakeholders and technical staff members. Also, ensuring data quality and timeliness of information availability.

New York, United States / Bangalore, India

As a member of the ‘Digital First’ team, I was involved in planning and rollout of various customer-centric digital programs and applications through research and analysis of emerging technologies, consumer touchpoints, perception, and adoption of digital platforms, measuring the impact of digital advertising across formats, devices, and placements to maximise audience engagement and advertising revenues across twenty-one titles that included Time, Fortune, Sports Illustrated, InStyle, Entertainment Weekly and People

Gurgaon, India

Monitored and reported to senior management, the performance of digital audience acquisition channels (affiliates, referrals, organic and paid media) and increasing audience engagement by measuring page depth, bounces, frequency, recency, duration of visit, content affinity, and navigational effectiveness.

Bangalore, India

Worked collaboratively with business stakeholders, creative, operations, and ad tech teams for designing creative wireframes, prototypes, creating media plans, and providing campaign performance updates with optimizing recommendations.

Lucknow Area, India

Serviced regional offices of national and global advertisers such as Vodafone and PepsiCo for enhancing their local sales objectives.

Bangalore

Developed storyboard and wrote advertising copy across TV, print, radio, and digital media.

Master'S Degree

Master Of Arts - Ma

Master Of Business Administration (M.B.A.)

Bachelor’S Degree