Abdul Basit Email & Phone Number

Islāmābād, Pakistan

• Spearheading the development and execution of Ufone 4G's brand strategy, resulting in increased market share and enhanced consumer loyalty.
• Managing 360° campaigns across various media, leading to substantial growth in brand engagement and customer acquisition including ‘Data Bohhaaat hai’ and ‘Arshad Nadeem – Pakistan’s Olympic Champion’.
• Collaborating with creative and media agencies to design campaigns that resonate with target audiences while leveraging consumer insights and market trends to inform and optimize strategies.
• Driving innovation in digital marketing, enhancing customer engagement and acquisition through targeted social media and content strategies.
• Collaborating with cross-functional teams to align marketing, sales, and product initiatives, contributing to increased market penetration and overall brand performance.

Islāmābād, Pakistan

• Brand Management:Crafting brand strategies to enhance brand saliency & market impact. Conducting brand health tracker to develop understanding of brand equity & core consumer targets. Advocating customers by.
• Launching the brand thematic campaign encapsulating the essence of convenience and humor, with the creative verse: “easypaisa gives you your time back, so you can spend it however you want”
• Achieved 40%+ increase in app installs, 10% increase in activationseidipaisa 2.0
• Relaunching the flagship campaign eidipaisa - achieving a 100%+ increase in the throughput in comparison with 2022
• Giving lucky eidi to our customers utilizing influencers through a link. All eidi packets were received within hours making the campaign a huge successDigital Content Strategy and Social Media Platforms Management:
• Led a highly successful digital content strategy for all social platforms focused on organic growth and increasing visibility, engagement, and followers

Islāmābād, Pakistan

• Effectively communicating strategies across media touchpoints for a 360-degree campaign. Led successful campaigns, including.easypaisa Visa Debit Card
• 5.8M total engagements, surpassing debit card activation targets by a very significant difference
• A massive hype was created utilizing influencers and TV Newscasters around Visa in Pakistaneasypaisa Savings
• Launched easypaisa savings, exceeded 400K+ subscribers with an average monthly growth rate of 57%
• Influencer Marketing: Achieved 21% engagement, 2.9M views, and a 14.5% increase in daily subscriptions.
• Influencer campaign for Women, 24% engagement rate, 5% increase in female easypaisa account creation, 14.5% increase daily subscriptions

Karāchi, Sindh, Pakistan

• Integrated Marketing Communications:
• Led all marketing and promotional activities including BTL and ATL activities
• Integral part of all campaign planning and executions for Toyota Vehicles, Aftersales and Corporate Communications. Conceptualization and execution of TVC/DVC production.
• Effectively managed the vendor network for Marketing dept. 50+ vendors; negotiated & maintained strong relationships to achieve right results
• Supervising media - digital and traditional (TV, radio, print, OOH). Contributed to 25-35% annual savings in media buying.Toyota Brand Transformation - TMove:
• Led the Toyota Brand Transformation project in Pk.

Karāchi, Sindh, Pakistan

• Devised traditional media plans, media strategies and way forward for top brands such as Dalda Cooking Oil, Dalda CupShup, Akzo Nobel, Shell and Upfield (Blue Band) etc.
• Strategized and executed different media campaigns all over the country, Interacted with different media vendors for Event Sponsorships & Integrations on various TV Channels. Designed effective media strategies to get.
• Analyzed & reviewed category overview, competitor activities and ever changing media trends. Monitored the performance of action plans using the provided tools. (Kantar, MS Excel, Google & Facebook Ads Manager.)

Karāchi, Sindh, Pakistan

• Media Planning and Media Buying for Friesland Campina Engro Pakistan Limited, Engro Corporation, Engro Fertilizers, Lotte Kolson,KFC, TUX Tissues and KIA Motors.
• Devised media plans (digital and traditional), executed various other campaigns for different brands such as Olper's, Olper's Cream, Olper's FCMP, Omore and Tarang TWP, Kolson Slanty etc.
• Managed & executed different media campaigns all over the country, Negotiated with different media vendors for Event Sponsorships & Integrations on various TV Channels. Devised effective media strategies to get.
• Analysed market trends through various Competitive Analysis, Industry Data Analysis for Pre Evaluation & Post Evaluation of each media campaign. Monitored the performance of action plans using the provided tools..

Islamabad Gpo, Federal Capial &AJK, Pakistan

• Worked as a Summer Intern at Ufone in the Marketing Department in the VAS segment. Completed a project of Contract Automation Process at Ufone to connect with vendors more efficiently.
• Consolidated the historical data, procured necessary requirements from all relevant stakeholders delegated the automation plan and administered the contracts with vendors for effective contract management.
• Compared Value Added Services of all telecom operators by evaluating their digital presence and experience them personally after availing their services. Recommended ways to make the Value-Added Service experience an.

Karachi, Pakistan

• Conducted market research regarding their products with the help of a household panel forUnilever Pakistan, Shan Foods and Engro Foods. Carried out time series analysis looking at the trends of different categories..
• Analysed data of consumers shopping habits, media habits and household structure. Examined the Frequency of Purchase and the quantity of purchase in one shopping cycle, most utilized medium were few important aspects.

Bachelor Of Business Administration (Bba), Marketing, Cgpa 3.06

Activities and Societies: • Captain of Szabist Football Team • Szabist Sports Society • Rotaract Club Of Szabist Karachi MidCity • Szabist.

Intermediate, Pre-Engineering

Matriculation, Pre-Engineering, A+

Activities and Societies: • Sports Scholarship for 2 years • Captain of Cricket Team • Captain of Football Team