Adam Eshman Email & Phone Number

Fargo, Nd, Us

Cincinnati, Ohio, Us

Spearheaded transformative E-Commerce and digital marketing overhaul while reducing operating costs by $1M, increasing website conversion rates by 60%. Created E-Commerce roadmap, doubling revenue after redesign, staying 35% ahead of plan on average each year. Oversaw day-to-day operations, managed P&L, implemented new PIM (120K SKU’s), CMS, email & CRM program, and innovative AI and Bot technologies that drove 200% increase in AOV (Average Order Value), expanded customer base and increased repeat purchase rate of current customers.Led website redesign project in Hillman U.S. and Hillman Canada and launched a new website in each market in less than four months. Develop short and long-term growth plans and financial budgets to meet business goals. Own the execution of site design, product hierarchy, site content, site merchandising, site functionality, and site performance. Develop and manage site content calendar to ensure support of key product, brand, and seasonal initiatives and drive alignment with in-store executions.Oversee the development, execution, and implementation of the email marketing and CRM programs.Partner cross-functionally with IT, product development, operations, customer service, finance, legal, marketing, and 3rd party vendors to deliver on customer expectations and complete projects on time. Develop and manage financial forecast and estimates, marketing and ecommerce budgets, operational and CapEx costs to ensure key milestones and financial targets are met.Lead and develop standardization of reporting and analytics framework across e-commerce and digital channel executions to improve reporting capabilities and drive key insights. Lead and train internal teams and field teams about new e-commerce solutions or site optimizations that streamline online product sales or simplify the customer experience.

Portland, Oregon, Us

Lead strategy, planning, and execution of all marketing and e-commerce initiatives for OROS Apparel across all paid, owned, and earned properties that consistently doubled seasonal revenue YoY.Responsible for developing and implementing cross-channel customer acquisition and retention strategies, including; Digital, SEM/SEO, social media, PR, content marketing, email/CRM, podcasts, influencer outreach, and sponsorships to build brand awareness, increase sales, and ensure congruent end-user experience across media, site, and post-visit communications. Led full rebrand and website redesign in 2018 that has helped reposition the brand and drive over a 100% increase in conversion rate, a lift of $100 in AOV, 300% growth in revenue, and an increase in customer repeat purchase rate from 8% to 25% YoY. Oversee and lead the day-to-day activities of the eCommerce business including: Website (mobile + desktop) design, UX / UI, site enhancements, merchandising, promotions, shopping experience, and inventory management to drive sales and improve overall customer satisfaction.Implemented a comprehensive social media strategy, growing from zero to 70k followers and building an email opt-in database with a growth of 42.9%.Manage and lead a mix of internal and external resources, developers, UX/UI specialists, agencies, and key business stakeholders to prioritize the project roadmap that maximizes overall team productivity and improves marketing/e-commerce efficiencies and effectiveness. Established and developed reporting framework to effectively track performance across all marketing and web channels that transforms data into actionable insights and drives optimizations to increase ROI, lower customer acquisition costs, and improve repeat purchase rates.Constantly seek optimization and growth opportunities through performance analysis, A/B and multivariate testing, customer segmentation, creative partnerships, landing page optimization to drive incremental revenue.

Milan, Italy, It

Led and managed global mobile site redesign (North America, Asia, Africa, Europe, Oceania, and Middle East) that achieved a remarkable 25% growth in revenue across multiple regions, with double-digit increases in conversion rate and average order value.Lead mobile strategy and mCommerce activities for North American operations. Responsible for defining mobile vision; driving in-store synergy, and increasing revenue and on-site conversion. Improve overall mobile site experience and performance to increase customer satisfaction. Identify key optimizations on-site and within marketing channels (SEM/SEO, Display, Email, Affiliate) to drive increases in site traffic and repeat purchases. Leverage latest technologies to create a more holistic consumer experience online and in-store. Set-up measurement and analytics framework. Perform quality assurance and final UAT testing of all new site functionality.Mobile site redesign received several industry honors:- Mobile Web Awards - Best Fashion or Beauty Website- OMMA Award Finalist for website excellence under the fashion, beauty, and cosmetics category.- Internet Retailer - Web Redesign of the Year FinalistDeveloped and implemented organization's first SMS marketing and e-gift card capabilities, resulting in over 150K opt-ins and driving over $3M in incremental sales within the first three months.Led development and implementation of E-Gift card experience on Sunglasshut.comLed development and launch of the Apex By Sunglass Hut website in 2015.

Milan, Italy, It

Restructured and set up campaign and website reporting and analytics framework for North American operations.Led redesign and implementation of Omniture Site Catalyst reporting suite for Sunglass Hut globally.Analyzed data and developed key insights to drive campaign, marketing channel, and website optimizations to increase visits, conversion rate, and AOV.Helped manage and implement cross-channel analytics (online to in-store revenue tracking).Develop and implemented A/B multivariate testing platform to increase site performance and improve overall conversion rate.

Developed holistic digital marketing strategies for several clients that drove key results; increased website traffic, mobile opt-ins, CRM acquisition, consumer engagement, conversion rate, and online/offline sales.Created and implemented multichannel measurement and analytics framework across several brands that enabled clients to calculate which paid, owned, and earned channels were driving the most effective ROI.Generated actionable channel and consumer insights from multiple data sources (Web, email, social, mobile, display, SEM/SEO, and offline) to drive campaign optimization and improve future marketing strategy decisions.Established best practices internally and externally for social media marketing, mobile website development, mobile strategy, email marketing, SEO/SEM, and display advertising to help clients reach brand goals.Led and developed ongoing target audience and competitive landscape analysis for several brands across multiple industries.

Chicago, Illinois, Us

Chicago, Illinois, Us

Planned and bought TV, radio, cable, and print advertising placements for B2B and B2C clients across numerous markets.Negotiated and coordinated several on-site promotional events to compliment traditional advertising schedules.