Lead development of editorial content for PGIM, the $1.4 trillion global asset management business of Prudential Financial.

-Led redesign and content strategy for Prudential and PGIM online newsrooms, more than doubling users, views and time on site.-Executed Covid-19 content campaign, generating a 40% leap in newsroom readership in 2020, won honorable mention for best online press room from PRWeek.-Developed internal and external content for PGIM, the $1.5 trillion asset management business of Prudential.-Drafted and edited press releases, including confidential announcements, product launches and sponsorships.-Advised account execs on publishing platforms and content strategy, including social media & internal channels.-Regularly wrote bylines for senior executives published in industry press and helped build social media presence.-Partnered with Diversity & Inclusion and Corporate Responsibility teams to develop purpose-driven narratives for internal and external publication.-Established and maintained publishing best practices, oversight and workflow for external communications.-Trained team members in online newsroom content management, created training materials and procedures.-Collaborated with teams in the U.K., Ireland, Argentina, Brazil, Mexico and Japan to execute on content strategy.

Launched and led Mysterious Ways, a bi-monthly magazine which earned 130,000+ subscribers and $1.9 million in revenue, managing a shoestring budget, three reporting staff and a stable of freelancers. Built the brand’s social media presence from the ground up using largely organic reach; wrote weekly blog posts and engaged e-newsletter readers to achieve our company’s highest click-thru rates (52%.)

-Feature writing and ghostwriting first-person celebrity stories for national magazine with 7 million readers. -Managed two magazine sections, weekly e-newsletter, and a team of four editors.-Maintained a weekly blog, developed an online giveaway contest to increase reader participation.-Edited online e-zine and helmed new spin-off bi-monthly magazine, Mysterious Ways.-Filmed video travelogue for the Guideposts website-Conducted red carpet interviews at the Tribeca Film Festival-Teamed with advertising department to develop advertorial partnerships and worked with marketing to create compelling, SEO copy for new magazine

Wrote business columns on opinion-aggregating web sites, social date apps, fast-casual restaurants, Main Street on the web and Internet-based wedding planning.

Wrote stories on a variety of technology issues for MSN Tech & Gadgets section. Topics included e-voting, online mob mentality, gift guides, cell phones, and nostalgia pieces concerning classic video games and the technological gaps between generations.

Wrote articles and editorials about web and technology trends for Tech/Science section. "When Murder Hits The Blogosphere," was one of the first news stories to note how the subjects of sudden media notoriety find their social network profiles and blogs can quickly become fodder for curiosity seekers and news organizations searching for extra information.

Updated online encyclopedia of travel. Wrote articles on traveling with pets and independent car rental companies. Fact checked and researched travel articles.

Wrote feature stories on local events. Monitored police scanner and updated contact list. Fact checked and researched stories for Metro section.