Scaling the agency in terms of both business and team development.

Turning 100 of the most complex societal challenges facing America into an upcoming book to help recent graduates, students, and new parents decide what they can do today to build a better tomorrow.

After a successful Kickstarter campaign that raised $15K and nearly a three year journey with co-author Brian Gruber, our new book is now available. Surmountable: How Citizens from Selma to Seoul Changed the World celebrates the historic achievements of civic engagement and equips the next generation with what they need to make a difference. Over 40 original interviews with activists, thought leaders, and everyday citizens from 15 cities across 4 continents uncover the details behind key social movements of the past century.

Over my 15+ years supporting Upwardly Global, I have introduced hundreds of people to the cause, interviewed dozens of job seekers, referred multiple future colleagues to my employers, raised six figures in donations, given talks on migration and job search tips, developed direct mail campaigns for a historic gala at Ellis Island, organized my own fundraisers which led to our first ever coverage in the New York Times and New York Daily News, and led various pro bono and low bono efforts to advise the team on digital marketing. Most recently, I consulted as a Go To Market (GTM) consultant to help position exciting new product marketing efforts that will help the organization scale to fulfill its mission.

Grew a department once treated as a budget rounding error to one of the largest, most successful agency SEO teams in the world with the best Net Promoter Score (NPS) of any craft. Pitched and won multiple $1MM+ clients. Organized and hosted three global summits -- the last of which had 50 sessions of content spread across four days. Visited offices in 15 different markets. Authored the majority of the eLearning material for search experience optimization, curated our best work across borders, and partnered on custom training modules for two different third party certifications. Led department to win the first ever Agency Partner of the Year with Yext in 2018, Best Large SEO Agency at 2019 US Search Awards, and presented the keynote speech at the IAB Forum 2019 in Montevideo, Uruguay. Finalist for SEO Agency of the Year at the 2021 Global Agency Awards.

EP on films including REFUGEE, a "must see" at DOC NYC 2018. Shorts include Shooting an Elephant (2016) -- Best Historical Short at Savannah & Best Narrative Short nominee at Tribeca -- as well as Outpost (2020) and One Last Dance (2016), both shown at over 10 festivals. AP on The Sand Storm (2014) starring Ai Weiwei that debuted at Telluride.

Expanded the optimization practice both in size and scope during my tenure at this top independent social media agency. We tackled a variety of disciplines including search engine optimization (SEO), site search, social media optimization (SMO), enterprise reputation, and conversion rate optimization (CRO) for three clients in the Fortune 100 and other top businesses in their fields. Contributed to Digiday award-winning campaign for healthcare brand.

Provided guidance to this online game developer and publisher on key aspects of its online business including an organic search campaign, link strategy, and custom content management system.

Advised Fortune 500 companies as part of the acquisition and conversion team at Roundarch (now part of Isobar). Developed and presented the international SEO strategy for Avis Budget Group with an emphasis on Australia that significantly increased revenue through regional search content.

Redesigned the website to improve the conversion rate to get more new visitors to sign up for our free trial and was instrumental as our users' advocate on the product management team. Presented the service to the NYC Future Salon, SEMPO, Columbia University, and the NYC Web Analytics Meetup.

Started as the first entirely digital hire, writing website copy targeted for search engines, running email campaigns, coordinating web design efforts, developing SEO reports, assisting public relations initiatives and editing press releases. Rose through the ranks to lead the SEO practice for our clients to consistently get them to the first page of search results with documented success in five languages and several verticals. Directed the strategy and development of our proprietary client trending tools and content management system. Key clients included Extended Stay Hotels, Microsoft, Hachette Filipacchi Media, ETS, Vonage, and U.S. News & World Report.

Adapted to whichever department needed the most help at the time. Started as a part-time assistant production manager for the international launch of InfoChannel 3 where I cut both software production costs and returns due to shipping damage by 50%. Promoted to full-time VAR Channel Representative for the Northeastern Americas and Asia where I increased regional sales by 40%. Example resellers included Industrial Video (USA), Telecine Multimedia (Canada), and Click Grafix (Malaysia). End user case studies ranged from Estee Lauder to NASA to the Peabody Essex Museum. Later, as marketing coordinator, I redesigned the public website, which immediately doubled organic search traffic and sustained a 67% increase in new visitors even six months after launch. Also developed a bilingual website in both English and Japanese for the new NEC partnership and the company's first office in Asia.

I worked with Penn State's Center for Academic Computing division to lay out conference and training brochures as well as write technical documentation and edit various e-learning materials. I also taught a brief course on web design as part of the NASA Space Grant Consortium.

My first telecommuting job during college was focused on web design for several clients ranging from art galleries to PG&E. It went so well that I was invited to spend two months out in San Francisco before returning for the fall semester.

I worked under Mike Levin who as production manager at the time was starting to build the company's website operations. I helped him with various graphic and web design tasks such as creating the new corporate Intranet.

My first internship was at a software and book publisher that ended up being very influential on the rest of my life. I started in the mail room which has kept me humble, handled bilingual customer service that taught me to be ready to back something up when you mention a skill in an interview (French in my case), designed packaging and magazine ads that introduced me to Adobe Illustrator, updated the rudimentary website that convinced me that my career was going to involve the Internet, edited a book that planted a seed of wanting to write one someday (done), worked a trade show booth that improved my empathy to connect with customers in person, met some of the engineers behind the Commodore Amiga that fulfilled a dream, and saw many movies in the theater that convinced me that I wanted my name in the credits (done). It was a good summer.