Adrian Serna
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Adrian Serna Email & Phone Number

VP in Banking | Strategy | Planning | Process Improvement | Transformation | Innovation | Data Analysis at PNC
Location: Houston, Texas, United States 10 work roles 2 schools
1 work email found @pnc.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email a****@pnc.com
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Current company
PNC
Role
VP in Banking | Strategy | Planning | Process Improvement | Transformation | Innovation | Data Analysis
Location
Houston, Texas, United States
Company size

Who is Adrian Serna? Overview

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Quick answer

Adrian Serna is listed as VP in Banking | Strategy | Planning | Process Improvement | Transformation | Innovation | Data Analysis at PNC, a company with 48208 employees, based in Houston, Texas, United States. AeroLeads shows a work email signal at pnc.com and a matched LinkedIn profile for Adrian Serna.

Adrian Serna previously worked as VP, Retail Planning Distribution CRA Strategy at Pnc and VP, Territory Retail Distribution Planning & Strategy at Pnc. Adrian Serna holds Ba, Economics from Universidad De Monterrey.

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Email format at PNC

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{first}.{last}@pnc.com
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Profile bio

About Adrian Serna

Dynamic, accomplished, bilingual Financial and Strategic Planning Executive highly regarded for progressive global experience in Strategic Planning, Transformation, Business Development, Execution Processes, Leading Teams, and Performance Analysis in different lines of business.

Listed skills include Planning, Energy, Supply Chain Management, Excel, and 18 others.

Current workplace

Adrian Serna's current company

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PNC
Pnc
VP in Banking | Strategy | Planning | Process Improvement | Transformation | Innovation | Data Analysis
pittsburgh, pennsylvania, united states
Website
Employees
48208
AeroLeads page
10 roles · 30 years

Adrian Serna work experience

A career timeline built from the work history available for this profile.

Vp, Retail Planning Distribution Cra Strategy

Current
Pnc

Houston, Texas, United States

Lead the Branch Network Distribution CRA Strategy. Expertise of all regulatory requirements to support the network strategic plan of PNC Bank’s CRA program. Create and oversee the execution of a CRA Strategic Plan for the Physical Networks for 2600+ branches in 218 MSAs in the US. Provide guidance and expertise to business partners and develop balance.

Jul 2023 - Present

Vp, Territory Retail Distribution Planning & Strategy

Pnc

Houston, Texas, United States

Branch consolidation and expansion strategies, branch distribution optimization, market analysis, competition, and branch location selection in the Southwest Territory for 500 branches. Develop and refine planning financial models for the retail network strategy while integrating analysis to enhance the bank’s strategic plan.

Oct 2021 - Oct 2023

Svp, Physical Channels Strategy For Retail Banking And Atm

Houston, Texas Area

Lead the Branch Consolidation and Expansion Strategies and Execution. Areas of responsibility include retail network strategy and optimization, branch expansion, and ownership of the ATM channel. Developed & implemented business scenario simulation models, closure and opening protocols and & capital budgeting.

May 2019 - Sep 2021

Vp, Manager Of Retail Banking Analytics And Atm Project Management

Houston, Texas Area

Leading the branch network optimization including market/trends analysis for across 7 US States bank markets. In charge of the ATM distribution strategy projects and market opportunities.

Nov 2016 - May 2019

Planning Credit-Collection Risk Us Sr Manager

Houston, Texas Area

A/R management and analysis and process improvement of credit portfolio. Develop planning financial models to assist in the strategic plan. Forecast of bad debts and collections on Working Capital and Cash Management. Project management in a new Micro-Loan Company (2011 start). Define strategies to prioritize activities with credit-collections processes..

2013 - 2016 ~3 yrs

Regional Credit And Collection Us Manager

Houston, Texas Area

Texas Region business processes analysis and improvement in Credit and Collection. A/R management and support collection activities. Coaching and development to personnel in KPIs goals. Reduced delinquent portfolio with implementation of strategies in Texas.

2010 - 2013 ~3 yrs

Business Development Manager

Houston, Texas Area

Business development, analysis, planning, research, and strategic plans. Identify potential new markets and business opportunities. Design strategies of prices, marketing, and profitability of specific products (flanges, rings and hydraulic pumps).

2009 - 2010 ~1 yr

Planning Energy Fuel Supply Manager For Europe

Houston, Texas Area

Manage sales & supply primary fuels [petcoke & coal] for 14 cement plants in Spain, Croatia & United Kingdom. Created business development strategy and utilized relationship-building skills to expand fuels supply market.

2006 - 2009 ~3 yrs

Energy Administration And Planning Manager

Monterrey Area, Mexico

Planning and forecast costs of electric power generation 230MW thermoelectric. Oversaw forecast and budget/trend analysis, including in-depth support for quarterly financial reviews, for 13 cement plants & thermoelectric, saving 40% vs. buying energy from government. Fiscal & finance projects, cost benefit analysis, discount rates, marginal analysis.

2002 - 2006 ~4 yrs

Finance Treasury Management

Monterrey Area, Mexico

Cash management & forecast functions as Treasurer Advisor, comprised of 13 cement plants and 6 accounts of trading & shipping companies.

1996 - 2002 ~6 yrs
Team & coworkers

Colleagues at PNC

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2 education records

Adrian Serna education

FAQ

Frequently asked questions about Adrian Serna

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What company does Adrian Serna work for?

Adrian Serna works for PNC.

What is Adrian Serna's role at PNC?

Adrian Serna is listed as VP in Banking | Strategy | Planning | Process Improvement | Transformation | Innovation | Data Analysis at PNC.

What is Adrian Serna's email address?

AeroLeads has found 1 work email signal at @pnc.com for Adrian Serna at PNC.

Where is Adrian Serna based?

Adrian Serna is based in Houston, Texas, United States while working with PNC.

What companies has Adrian Serna worked for?

Adrian Serna has worked for Pnc, Bbva In The Usa, Bbva Compass, Famsa, and Tymmsa.

Who are Adrian Serna's colleagues at PNC?

Adrian Serna's colleagues at PNC include Bryan Zalaznik, Sama Delara, Joseph Hemmer, Mark Miehl, and Jalisa Freeman.

How can I contact Adrian Serna?

You can use AeroLeads to view verified contact signals for Adrian Serna at PNC, including work email, phone, and LinkedIn data when available.

What schools did Adrian Serna attend?

Adrian Serna holds Ba, Economics from Universidad De Monterrey.

What skills is Adrian Serna known for?

Adrian Serna is listed with skills including Planning, Energy, Supply Chain Management, Excel, Spanish, Corporate Finance, English, and Project Planning.

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