Adriana Lobo Email & Phone Number

- Led strategic project and account management for diverse B2B event companies, to achieve event targets across delegate, sponsorship, and visitor marketing through multichannel marketing activities.- Working in partnership with a team of marketing executives, website and data teams to review marketing channel execution and recommend data driven strategies to amplify marketing channels and performance. - Utilised a wide range of tools and platforms, including Adestra, Dotdigital, Ingo, Canva, Hootsuite, and Eventscase, to implement effective event campaigns.- Communicated effectively with stakeholders, providing comprehensive event performance reports and actionable recommendations.- Strategically reviewed event marketing performance by analysing weekly reports and providing key insights on the events performance- Creating and monitoring PPC campaigns (search, display, social) to drive new lead generation and delegate acquisition through channel targeting options.- Collaborating on messaging strategies for each client to solidify the brands/events core benefits to audiences and through website SEO.

- Managed the European events portfolio with 2 direct reports, achieving a live event delegate revenue target of £900k.- Executed end-to-end marketing campaigns, including email marketing, copywriting, digital marketing, social media, and collateral design.- Transitioned live events to online platforms, ensuring seamless experiences for attendees through Hubilo event platform.- Implemented data segmentation with Dynamics 365 and optimised marketing activities based on Google Analytics insights.- Collaborated with cross-functional teams, negotiated media partnerships, and continually improve ROI through data analysis.

- Spearheaded the Incisive Training division, progressing from a Marketing Executive to a leadership role with 3 direct reports.- Orchestrated high-impact marketing campaigns across 100 global training courses annually, aligned with key publications.- Devised and executed digital marketing strategies, optimizing PPC, LinkedIn, Google+, and Twitter for lead generation.- Collaborated with Operations, Sales, and Event Content Producers to meet and exceed yearly targets.- Ensured accountability through regular budget meetings and strategic alignment discussions.

- Planned and executed successful marketing campaigns for defence, aviation, and pharmaceutical conferences.- Collaborated cross-functionally to ensure attendee expectations were met, leading to event success.- Conducted data analysis, reported marketing insights, and maintained data integrity.