Amy is a marketing and PR consultant with 20 years of industry experience. She’s had the pleasure of developing and implementing strategic marketing and communication plans for some of the nation’s most-respected nonprofits as well as corporate leaders in consumer packaged goods, retail, entertainment, shipping and pharmaceuticals.With a demonstrated ability to develop and maintain outstanding client relationships in nonprofit and corporate sectors, her reputation of laser-focus attention to detail and creativity exceed expectation. Whether it’s a dense strategic document, or a brand kit in need of a fresh look, she finds a way to zero in on what’s important and turn it into something both beautiful and imaginative.She is an expert at implementing integrated solutions, setting a clear agenda and managing brand identity and reputation. Her work has spanned advertising, media relations, sports marketing, fundraising and public service campaigns, digital marketing, influencer marketing, celebrity engagement, special events, promotional tours and brand development.She’s experienced in all areas of project management from planning, budgeting, scheduling, vendor sourcing, execution and reporting.Areas of expertise include: - Account management- Cross-team collaboration- Multi-channel marketing- Integrated strategy and planning- Content creation- Audience-focused messaging- Internal and external corporate communication- Organizational communication
Self-Employed
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Marketing And Public Relations ConsultantSelf-Employed Aug 2020 - PresentCurrently available for new opportunities and clients. At the moment, I’m in the fortunately flexible position to consider any projects that match my skillset. I am an expert at defining and tracking relevant details. My work has spanned advertising, media relations, fundraising, public service campaigns, digital marketing, celebrity engagement, special events, promotional tours and brand management. Experienced in all areas of project management including planning, budgeting, scheduling, vendor sourcing, execution and reporting. I like to filter complex concepts into easy-to-understand formats and break down projects into manageable action items. Specialties include, cross-functional account management, integrated marketing, strategic communication plans and content development.I enjoy a new challenge and look forward to helping you with yours.
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Senior StrategistGreater Good Strategy Feb 2023 - May 2023Developed a 12-month multi-faceted fundraising, awareness and engagement campaign focused on a client's 20th anniversary. Tasks included: • Project and client management• Client education on fundraising strategy, best practices and campaign implementation• Digital audit of client's website, social media channels and creative asset library• Defined key audiences and how to reach and motivate them• Brand-consistent content development• Strategic support• Campaign launch performance review and reporting -
Vice President, Projects And Brand Integrity1St Degree, Llc Aug 2017 - Jul 2020Manassas, VaAmy acted as the resident brand czar for 1st Degree with unparalleled attention to detail and a flair for the dramatic.As vice president of projects and brand integrity, Amy ensured campaigns were fulfilled efficiently, on budget and error-free. She led marketing, public relations and event teams to achieve objectives in growth, profitability, workflow management and product quality.• Cultivated and managed client relationships through development and execution of projects to achieve overall business goals• Protected client identities by ensuring all communication efforts were on-strategy and on-brand• Responsible for final review and approval of public and client-facing materials: Ads, presentations, press releases, media kits, public service announcements (digital, TV, radio, OOH), campaign collateral• Supervised and counseled project managers• Developed and implemented company-wide processes to increase workflow and efficiency -
Director, Client Services1St Degree, Llc Feb 2014 - Aug 2017Partnered with clients to identify opportunities, devise strategies, implement solutions and measure results. • Marketing, PR and branding training for senior-level client staff• Developed client content including contributed articles, press releases, media pitches, website copy, newsletter copy and digital collateral• Implemented nationwide publicity/awareness campaigns and tours• Traveled up to 75% on behalf of clients, acted as representative at trade shows, media events and conferences• Supervised external agencies and vendors -
Client Services Specialist1St Degree, Llc Nov 2008 - Feb 2014Responsible for execution and ongoing management of client campaigns. • Acted as liaison between nonprofit clients and corporate partners • Client point of contact for day-to-day operations including online marketing, website design, administration and financial reporting • Developed co-branded fundraising and workplace giving webpages (Entango, Kintera/Blackbaud, Convio/Luminate)• Coordinated in-kind donation collection for more than 1,000 locations with 700+ volunteer units across the U.S.• Email marketing and content strategy• Media planning, monitoring and reporting, extensive knowledge of Vocus, Cision and PR Newswire -
Account Manager1St Degree Nov 2003 - Oct 2008Supported C-suite executives with cause-marketing initiatives.• Participated in new business process including research and brainstorming• Supported day-to-day business development by maintaining Salesforce CRM• Proofread and formatted press releases, media alerts, presentations • Prepared meeting agendas, reports and recaps• Supported event planning and logistics• Drafted and submitted award submissions winning multiple Cause Marketing Forum Halo and Platinum PR awards• Acted as customer service representative on behalf of clients, responding to incoming public inquires• Provided detailed financial reporting to clients and corporate partners• Processed expense reports and invoices
Amy Brooks Education Details
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Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Amy Brooks
What company does Amy Brooks work for?
Amy Brooks works for Self-Employed
What is Amy Brooks's role at the current company?
Amy Brooks's current role is Consultant | Freelance | PR | Marketing | Projects.
What schools did Amy Brooks attend?
Amy Brooks attended George Mason University.
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Amy Brooks
New York, Ny1nba.com5 +121240XXXXX
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Amy Brooks
Boise, Id8technologyadvice.com, comcast.net, symetra.com, t-mobile.com, t-mobile.com, providence.org, att.com, att.com6 +125392XXXXX
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Amy Brooks
Palatine, Il5gmail.com, hotmail.com, sodexo.com, gmail.com, gmail.com10 +120766XXXXX
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Amy Brooks
New York, Ny -
Amy Brooks
Svp | Driving Customer-Centric Strategies, Transformation & Operational Excellence | Passionate About Elevating PeopleChicago, Il5sbcglobal.net, projectleadership.net, mwe.com, sonnenschein.com, execonline.com1 (312) 4XXXXXXX
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