Amy Brooks Email & Phone Number

Currently available for new opportunities and clients. At the moment, I’m in the fortunately flexible position to consider any projects that match my skillset. I am an expert at defining and tracking relevant details. My work has spanned advertising, media relations, fundraising, public service campaigns, digital marketing, celebrity engagement, special events, promotional tours and brand management. Experienced in all areas of project management including planning, budgeting, scheduling, vendor sourcing, execution and reporting. I like to filter complex concepts into easy-to-understand formats and break down projects into manageable action items. Specialties include, cross-functional account management, integrated marketing, strategic communication plans and content development.I enjoy a new challenge and look forward to helping you with yours.

Developed a 12-month multi-faceted fundraising, awareness and engagement campaign focused on a client's 20th anniversary. Tasks included: • Project and client management• Client education on fundraising strategy, best practices and campaign implementation• Digital audit of client's website, social media channels and creative asset library• Defined key audiences and how to reach and motivate them• Brand-consistent content development• Strategic support• Campaign launch performance review and reporting

Manassas, Va

Amy acted as the resident brand czar for 1st Degree with unparalleled attention to detail and a flair for the dramatic.As vice president of projects and brand integrity, Amy ensured campaigns were fulfilled efficiently, on budget and error-free. She led marketing, public relations and event teams to achieve objectives in growth, profitability, workflow management and product quality.• Cultivated and managed client relationships through development and execution of projects to achieve overall business goals• Protected client identities by ensuring all communication efforts were on-strategy and on-brand• Responsible for final review and approval of public and client-facing materials: Ads, presentations, press releases, media kits, public service announcements (digital, TV, radio, OOH), campaign collateral• Supervised and counseled project managers• Developed and implemented company-wide processes to increase workflow and efficiency

Partnered with clients to identify opportunities, devise strategies, implement solutions and measure results. • Marketing, PR and branding training for senior-level client staff• Developed client content including contributed articles, press releases, media pitches, website copy, newsletter copy and digital collateral• Implemented nationwide publicity/awareness campaigns and tours• Traveled up to 75% on behalf of clients, acted as representative at trade shows, media events and conferences• Supervised external agencies and vendors

Responsible for execution and ongoing management of client campaigns. • Acted as liaison between nonprofit clients and corporate partners • Client point of contact for day-to-day operations including online marketing, website design, administration and financial reporting • Developed co-branded fundraising and workplace giving webpages (Entango, Kintera/Blackbaud, Convio/Luminate)• Coordinated in-kind donation collection for more than 1,000 locations with 700+ volunteer units across the U.S.• Email marketing and content strategy• Media planning, monitoring and reporting, extensive knowledge of Vocus, Cision and PR Newswire

Supported C-suite executives with cause-marketing initiatives.• Participated in new business process including research and brainstorming• Supported day-to-day business development by maintaining Salesforce CRM• Proofread and formatted press releases, media alerts, presentations • Prepared meeting agendas, reports and recaps• Supported event planning and logistics• Drafted and submitted award submissions winning multiple Cause Marketing Forum Halo and Platinum PR awards• Acted as customer service representative on behalf of clients, responding to incoming public inquires• Provided detailed financial reporting to clients and corporate partners• Processed expense reports and invoices