Aileen Land Email & Phone Number

Edinburgh, United Kingdom

Optima Connect is a Data Marketing Agency based in Edinburgh where we work clients to transform their multi-channel customer and campaign material data into a valuable marketing resource. I currently lead the account management and campaign services function with ultimate responsibility for ensuring we exceed our clients’ expectations and deliver outstanding solutions on time and on budget.Key responsibilities:• Management of all job and project scheduling for the technical team from initial briefing to delivery• Establishing key client relationships at appropriate levels• Working with clients to integrate new data and solutions, including vendor management and technical project implementation• Working work with clients to maximise their marketing strategies and provide optimised customer lifecycle experience.• Identifying procedural gaps and process optimisation opportunities • Providing best practice guidance on data governance and data audit support• ESP consultation by providing an agnostic overview of vendors and project implementation processes to support client decisions• Supporting business development with pitching to new and existing clients and development of company proposal materials• Line manager for the client services team including developing junior staff members• Overall budgeting, billing and company resource planning

Edinburgh, United Kingdom

Stepping up from day to day email campaign support I progressed further into management and strategic campaign planning for a range of clients. As such I was the main point of contact to organise production work for Mail, Email, Mobile APP and Point of Sale campaigns, and responsible for scheduling internal technical resource. Key responsibilities:• End to end basic technical project management to support clients in transforming their multi-channel customer data into a valuable marketing resource• Continued cross client email marketing development and training of junior resources• Reporting interpretation and best practice advice for campaign testing and optimisation• Client billing for all production and campaign related projects• Providing best practice guidance on data governance

Edinburgh, United Kingdom

This role involved liaising with clients to deliver data marketing services, particularly campaign delivery. Key responsibilities:• Implementing processes to optimise planning, build and sign off for streamlined multi-channel campaign production• Hands on build and development of personalised and dynamic HTML email builds, sends and reporting across multiple ESPs• Working with the data teams to strategise targeted e-marketing campaigns• Identifying and applying email trendsAround daily campaign production requirements I supported the Account Management team ensuring accurate and timely delivery of client jobs and worked closely with technical teams to ensure production deadlines were managed and adhered to.

Edinburgh, United Kingdom

Graduate role at this global software company establishing a knowledge across all areas of digital marketing, with a focus on social engagement and automated email campaign management. Due to staff mobility I rapidly became responsible for managing all aspects of online marketing. Key responsibilities:• E-marketing automation including establishing database segmentation and designing and building email campaigns• Social media monitoring and content distribution• Managing PPC campaigns• Maintaining all website updates through CMS and our webmaster including overseeing a website re-skin

Edinburgh, United Kingdom

Edinburgh, United Kingdom

My New York internship was arranged through this company. I worked extremely successfully throughout two academic years promoting their services to other students.This involved devising and implementing my own on and offline marketing campaign which included use of social media platforms, email targeting and poster campaigns.

New York City

8 week long internship in New York with an online integrated marketing agency.This company focuses on viral and social media marketing campaigns creating buzz surrounding film and music releases. I was involved with every stage of the process from brainstorming concepts, creating proposals, implementing campaigns and completion of wrap-reports.

Edinburgh, United Kingdom

Florence Area, Italy

Seasonal work at horse riding centre and guesthouse in Tuscany.

Master Of Science, Design And Digital Media, Degree Class 1St

The MSc in Design and Digital Media is a unique programme of study that addresses the growing need for professional education in digital.

Master Of Arts, English Literature With History Of Art, Degree Class 2:1

First Year additional course: Italian 1 Second Year additional course: Business Studies 1