Martin Pickles Email and Phone Number
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An analytical and proactive Data Scientist with excellent problem-solving skills, great attention to detail and with 6+ years in a commercially focused MI/ Reporting/Analysis role. A history creating actionable insight from analysis and reports within the Energy, Telecoms and Fuel card industries. Quick to learn, with great communication skills, and comfortable liaising with senior stakeholders. 2+ years line management experience, as well as experience working autonomously in a Customer Value reporting team delivering new MIS capabilities and analysis of trading performance. Track record in delivering insight into existing customer behavior and developing commercial recommendations and planning based on these insights.
Optima Connect
View- Website:
- optimaconnect.co.uk
- Employees:
- 24
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Data ScientistOptima Connect Apr 2022 - PresentEdinburgh, Scotland, United KingdomToo many data companies are all sizzle and no steak. Blinding you with jargon. Happy to persuade you that their latest, shiny thingummyjig will dissolve all your data headaches overnight. Until it doesn’t. At Optima we love the technology but we hate the technobabble. We know it’s data solutions you need, not Grand Designs. We’d rather ask good questions than give you easy answers. And when you talk, we listen. Because although we know our stuff, we need to know your stuff too. Once we get it, we don’t hang about. We get it done. And we get it done right. No hacks. No hoo ha. For data without the blah-blah, go to optimaconnect.co.uk
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Senior Reporting AnalystOvo Jan 2020 - Mar 2022- Creating new reporting suites for Marketing Performance. Overhauling disparate un-managed Excel files to single standardised management information UIs. - Implementing rigor around existing reporting processes, launching all-new assets, and upskilling Stakeholders on new technologies.- Developing self-serve customer profiling and segmentation capabilities; allowing Marketing teams the ability to analyse bespoke customer cohorts, view their base penetration, and spot geographical hot spots.- Implementing improved ways-of working processes. Ensuring Marketing data transfer process is robust; utilising PPM tools, collaborative Google Sheets files, data transformation via Alteryx.- Developing a suite of post-campaign analysis Tableau Dashboards enabling Marketing to view the incrementality in £ of their programmes, conversion timescales, and impact on churn. -
Senior Trading Manager - BroadbandSky Apr 2019 - Jan 2020London• Delivering a suite of trading insight and reporting to ensure that Broadband trading performance can be articulated in weekly Trading Meetings with Senior stakeholders. • Becoming the Subject matter expert for Broadband Churn in the In Quarter Performance team. Tracking the key drivers of Churn at a route to market level, ensuring all levers to maximise performance are utilised.• Undertaking root-cause diagnosis of any over or under performance of key KPI’s within short time frames.• Building and streamlining Broadband performance forecasts to ensure an accurate outlook for Sky’s overall Churn and net growth • Provide mitigation or go-faster recommendations using trading insight to identify opportunities / risks to our forecast and making recommendations to course correct -
Insight Manager - ContentSky Mar 2018 - Apr 2019London, United Kingdom• Leading on insight projects related to Sky’s Partner Entertainment channels; providing valuable data to help shape Sky’s relationship with media companies such as Fox, Viacom and BBC among others.• Providing analytical support to the Partner Channels Team; using existing data tools and resources to generate insights about TV viewing. Interrogating data from multiple angles to provide a story to Partners which strengthens our hand when at the period of contract renegotiations.• Assess the impact of new initiatives e.g. Preview Box Set Stacking, EPG reshuffle etc. and of changes in the TV landscape/ Partner communications; providing data and insight quickly and providing recommendations.
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Business Intelligence Manager - Customer Value & CampaignBt Apr 2016 - Mar 2018London, United Kingdom• Delivery of the Trading Reporting roadmap related to Customer Value and Average Revenue per User (ARPU).• Proactively anticipate new reporting requirements ensuring data, reporting and analytical capabilities are developed and available ahead of the key questions being asked.• SME for Customer & Value, producing applicable insight on an ad-hoc basis to answer business questions, and external Ofcom questions• Championing the holistic view of a Customer’s product holding throughout the business, looking at the customer’s total ARPU rather than a focus on solus service ARPU. • Proactively engaging with Consumer Planning & Product Teams, ensuring new Capability designs meet MIS requirements. -
Marketing Information Manager At Bayford GroupBe Fuelcards Sep 2013 - Apr 2016Be Fuelcards
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Ebusiness & Data ExecutiveBayford Group Jul 2011 - Sep 2013Leeds, United Kingdom
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Ebusiness ExecutiveBe Fuelcards Apr 2010 - Jul 2011
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Ebusiness AssistantBayford Oil Jun 2009 - Mar 2010
Martin Pickles Skills
Martin Pickles Education Details
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Economics And Management
Frequently Asked Questions about Martin Pickles
What company does Martin Pickles work for?
Martin Pickles works for Optima Connect
What is Martin Pickles's role at the current company?
Martin Pickles's current role is Data Scientist at Optima Connect.
What is Martin Pickles's email address?
Martin Pickles's email address is mp****@****s.co.uk
What schools did Martin Pickles attend?
Martin Pickles attended University Of Leeds.
What skills is Martin Pickles known for?
Martin Pickles has skills like Data Analysis, Microsoft Crm, Business Analysis, Online Marketing, Ppc, B2b, Management, Business Strategy, Negotiation, Marketing Strategy, Email Marketing, Seo.
Who are Martin Pickles's colleagues?
Martin Pickles's colleagues are Aileen Land, Zahid H., Adam Mazur Vel Butynski, 🍉 Greyson Alder, Barney Knibb, Matthew A., Mansoor Ahmad.
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Martin Pickles
Lecturer In Animation History And Theory At University For The Creative Arts. Director Of London Animation Club.London1hotmail.com -
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Martin Pickles
Fargo Systems Is The Uk’S Leading Software Provider To The Intermodal Transport Industry.Greater Northampton Area, United Kingdom3pinecliffs.com, wisetechglobal.com, roomex.com
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