Martin Pickles Email & Phone Number

Edinburgh, Scotland, United Kingdom

Too many data companies are all sizzle and no steak. Blinding you with jargon. Happy to persuade you that their latest, shiny thingummyjig will dissolve all your data headaches overnight. Until it doesn’t. At Optima we love the technology but we hate the technobabble. We know it’s data solutions you need, not Grand Designs. We’d rather ask good questions.

- Creating new reporting suites for Marketing Performance. Overhauling disparate un-managed Excel files to single standardised management information UIs. - Implementing rigor around existing reporting processes, launching all-new assets, and upskilling Stakeholders on new technologies.- Developing self-serve customer profiling and segmentation.

London

• Delivering a suite of trading insight and reporting to ensure that Broadband trading performance can be articulated in weekly Trading Meetings with Senior stakeholders.
• Becoming the Subject matter expert for Broadband Churn in the In Quarter Performance team. Tracking the key drivers of Churn at a route to market level, ensuring all levers to maximise performance are utilised.
• Undertaking root-cause diagnosis of any over or under performance of key KPI’s within short time frames.
• Building and streamlining Broadband performance forecasts to ensure an accurate outlook for Sky’s overall Churn and net growth
• Provide mitigation or go-faster recommendations using trading insight to identify opportunities / risks to our forecast and making recommendations to course correct

London, United Kingdom

• Leading on insight projects related to Sky’s Partner Entertainment channels; providing valuable data to help shape Sky’s relationship with media companies such as Fox, Viacom and BBC among others.
• Providing analytical support to the Partner Channels Team; using existing data tools and resources to generate insights about TV viewing. Interrogating data from multiple angles to provide a story to Partners which.
• Assess the impact of new initiatives e.g. Preview Box Set Stacking, EPG reshuffle etc. and of changes in the TV landscape/ Partner communications; providing data and insight quickly and providing recommendations.

London, United Kingdom

• Delivery of the Trading Reporting roadmap related to Customer Value and Average Revenue per User (ARPU).
• Proactively anticipate new reporting requirements ensuring data, reporting and analytical capabilities are developed and available ahead of the key questions being asked.
• SME for Customer & Value, producing applicable insight on an ad-hoc basis to answer business questions, and external Ofcom questions
• Championing the holistic view of a Customer’s product holding throughout the business, looking at the customer’s total ARPU rather than a focus on solus service ARPU.
• Proactively engaging with Consumer Planning & Product Teams, ensuring new Capability designs meet MIS requirements.

Be Fuelcards

Leeds, United Kingdom