Aimee Muldrow Email & Phone Number

St. Louis, MO, US

Purchase, NY, US

St. Louis, US

• Lead B2B product marketing for multiple P&L areas within a $116B business unit for the health services subsidiary of Cigna Corporation, and the parent company of Express Scripts.
• Serve a leadership role in planning the launch of Evernorth, Cigna’s new high-growth business unit and umbrella brand for Express Scripts, Accredo, and eviCore.
• Provide senior-level direction and oversight of product marketing, launch, adoption, and category building for 50+ products and multiple categories spanning three product organizations with full P&L responsibilities.
• Lead and direct a team of two Product Marketing Directors and their team of nine Senior Managers and Managers who bring together and coordinate premier health services offerings to deliver innovative and flexible.

St. Louis, US

• Promoted to lead product marketing and sales enablement for rapidly expanding portfolio (>$100MM to >$200MM in five years).
• Led 11-person team responsible for enhancing go-to-market value through launching and positioning new pharmacy benefit management solutions including: clinical pharmacy programs for medication safety and adherence.
• Prepared sales to present a complex value proposition via messaging targeted to what matters to Express Scripts buyers: compliance, clinical outcomes, customer experience; educated sales teams in articulating company’s.
• Contributed to sustained, multi-year achievement of product upsell targets and marketplace awareness (2016-2019).
• Selected for four Cigna enterprise projects including Express Scripts acquisition planning (2018-21).
• In year 1, overhauled product launch planning (created repeatable frameworks), incorporated more market feedback (leveraging sales relationships to seek client input) and increased support of sellers (held new forums.

St. Louis, US

• Expanded role to lead marketing for the Health Plans division, including commercial and regulated markets.
• Delivered high-touch account-based marketing support helping the company’s priority market exceed new sales goals with three cornerstone wins and achieved stretch client retention goals with five renewals.
• Served a leadership role in planning content and client engagement strategies for marquee client events – from niche forums (health plan executives) to large-scale events (outcomes for 1,000+ people).

St. Louis, US

• Led thought leadership, marketing, and external communications initiatives targeting complex Medicare/Medicaid markets.
• Led two marketing professionals in the high-growth health plan segment; provided strategic counsel, planning and support of marketing and communications programs designed to help achieve new client acquisition and.
• Built all foundational Medicare/Medicaid payer-facing marketing communications including sales enablement and competitive differentiation tools built to upsell Star Ratings solutions, but deemed valuable enough for new.
• Revised go-to-market messages and sales collateral to improve cross-sell / upsell with employer groups, health plans, Medicare/Medicaid, ACA/public exchange plans; developed client facing tools that conveyed a complex.

St. Louis, MO, US

• Designed and executed senior-level change management and sales transformation campaigns for Fortune 500 clients at a global agency specializing in P.R., reputation management, public affairs, brand marketing, digital.
• Provided cross-functional team leadership directly to 5 communications professionals, and indirectly to account and creative staff on strategic communications programs to support critical change management initiatives.
• Designed strategies and led cross-agency execution of complex, multi-prong, integrated communications campaigns to reach, engage and drive behavior change with target audiences including sales, leadership, and.
• Achieved $2+ million in revenues with Merck Pharmaceuticals account; owned agency’s relationship; led cross-agency support of multiple client engagements anchored by a highly effective, multi-year campaign supporting a.
• Managed integrated / crisis communications projects with PR and internal affairs teams for clients Tyson Foods and Monsanto.

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

Norwalk, CT, US

• Generated leads for selling lines of credit to small businesses nationwide for a leading provider of lines of credit, floorplan finance, and equipment leasing to a variety of industries.
• Conducted cold calls and established productive B2B sales pipeline within six weeks; co-created campaigns with marketing.

• Recruited post-graduation and promoted several times culminating to lead sales communications for high-growth business segment for a $600M business process outsourcing firm specializing in B2B debt collection, billing.
• Helped establish foundational brand identity, marketing, and communications function for this national private equity owned firm; repositioned sales, H.R., and marketing messages; led two Marketing Coordinators.
• Partnered with senior leadership to design and execute multi-phase sales force revitalization campaign incorporating print, digital, and executive communications; provided content for sales meeting presentations.
• Developed and launched new internal digital channels including a sales extranet site and e-newsletter to educate and inform 700 independent contractors on trends, events, procedures, and incentives.
• Worked with FleishmanHillard on crisis management communications during company’s Chapter 11 filing.

Bachelor Of Arts - Ba, Double Major Ini English And Biology

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