Akriti . Email & Phone Number

United States

Redmond, Washington, Us

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San Francisco, Us

• Designed architecture & functional spec for Unity’s cloud solution, catering to the needs of universities and K-12 users • Collaborating with cross-functional teams including developers, to define and implement educational product strategy aiming to bring academic equity• Re-architected non-profit product solutions using customer experience feedback to improve the retention rate by 25%• Reduced customer tickets by 30% & improved support operations by creating a self-serve onboarding portal for Unity’s license managementhttps://unity.com/products/unity-education-grant-license

Los Angeles, California, Us

• Strategized business requirements by conducting 25+ user interviews aiming to increase revenue of Advertisers & Publishers• Managed product requirements document (PRD), feature roadmap, user stories & OKRs for platform development using Jira & confluence• Used rapid prototyping on Figma wireframes to re-design user experience of dashboard & increased customer conversion rate by 15%• Devised go-to-marketing (GTM) strategies by engaging with sales & marketing team to organize webinars with 1000+ participants• Initiated a data-driven study to perform competitive analysis using Tableau and gained a 20% reduction in pain-points of end-users

Gurgaon, Haryana, In

Product Manager (Apr 2018 - May 2019)• Collaborated with cross-functional teams including UX designers, developers, and Quality Assurance (QA) to launch Mettl’s Hackathon platform into working prototypes. The product enhanced B2B sales by 60%• Defined success metrics & acceptance testing criterion for application sign-up process prior to development to identify potential risksUI developer (Nov 2017-Mar 2018)• Designed responsive web-based coding simulators using JavaScript and jQuery to provide an identical experience of a desktop-based IDE on the online platform and drove Mettl Hack business to 3x growth in revenue• Facilitated scrum planning for features on Mettl’s platform to ensure the right candidate is hired through online examinations.• Conducted user research through A/B testing for feature execution & used data to optimize engagement metrics (KPIs)• Added email feature for hackathon owners which was used to notify the candidates about their status• Owned product lifecycle including backlog, scrum planning & charted sprint goals for feature prioritization of two platforms• Created a tagging feature to enhance ease in the email targetting of the candidates thereby increasing sales of Mettl Hackathon product by 23%

Mumbai, Maharashtra, In

• Performed customer-centric data analysis adjacent to client’s business growth. Created databases & workflows using MySQL to consolidate offers for recipient profile, resulting in 35% reduction of time and effort of marketers• Collaborated with key stakeholders in agile setting to define product vision and strategized technical solutions using digital marketing tools (Adobe Campaign) thereby increasing the profit of the client by 25%• Followed mobile-first approach to create product backlog portal leveraging Java, Ajax, JSON for feature ownership and bug management thereby boosting team’s efficiency by 15%• Managed a team of 5 to optimize website response using JavaScript algorithms and reduced loading times by 20%

Master'S Degree, Information Management

Bachelor Of Technology - Btech, Electrical And Electronics Engineering