• Provide latest market insights with 120+ reports which include IT trends, competitive landscape, industry shift, market dynamics, and recommendations to Taiwan & Hong Kong country GM and business unit executives to gain market share.• Collaborate with Taiwan / Hong Kong M&C division and sales team as a cross-functional team (Diamond team) in each quarter, and conduct market analysis report to help identify marketing strategy, competitive landscape and product value proposition with more than 30 go to market strategy deliverables.KEY INITIATIVES & CONTRIBUTIONS:• Have been recognized as the chief market analyst by country GM, COO and business unit executives to provide Taiwan / Hong Kong market deep dive such as A.I., Cloud and Digital Transformation. Helped senior leaders to identify potential industries focus, key offerings and develop account selection workshops from more than 2000 enterprises.• Presented 2019 Taiwan market trends in IBM business partner kick-off meeting to attract 94 vendors and received very positive feedback (satisfaction score 9.2 out of 10), and successfully increased the numbers of business partners recruitment as well as the business collaboration with Pershing Systems Corporation(PSC), which helped IBM establish Cloud demonstration site at PSC to drive business.• Being a member of GM external message task force team, and has provided solid contributions to enact A(A.I.),B(Blockchain),C(Cloud),D(Data) and E(Experience) as IBM Taiwan strategy in external Media Bootcamp since 2017.

• Enacted business strategies to enlarge international business for international sales team and International Division.• Planned and executed ICT Roadshows, Trade missions and international marketing events in Southeast Asia and the Middle East.• Made action plans to assist Taiwan domestic ICT vendors to exploit Southeast Asia market and establish relationship with Southeast Asia local partners. • Worked with Taiwan Software and Hardware vendors to introduce their solutions to customers in emerging markets (including the Middle East and Southeast Asia).

• Enacted products / services marketing plans in Global Technology Services (GTS) division with win cases analysis to drive business and enhance sales enablement. Analyzed business pipeline / performance with root cause analysis to bridge the gap.• Assisted to manage a huge strategic outsourcing project (China top Airlines company) and developed offering mapping content for project execution.

• Assisted in content development and provide regular website and layout maintenance to Open Sesame Portal to enable North America sellers to develop door opening tactics and account planning.• Developed and managed Market Intelligent Portal and GBE Bluebooks Portal to help the North America sellers to develop appropriate prospecting strategies.• Assisted in monthly traffic report and practical data analysis to make advanced marketing strategies.

• Established the industrial supply chain for Taiwan’s e-Learning industry via the development of e-Learning Park Portal. • Led 100 stores in e-commerce system and web-marketing campaigns implementation, which resulted in 87% sales increase for the stores with 12 months.• Established strategic alliance and special interest group (SIG) with e-Learning vendors and electronic devices such as Netbook, Smartphone, e-book corporations to deliver value added e-Learning products.• Provided consultations on business strategies, business models and e-Learning system implementation processes for more than 200 e-Learning vendors and enterprises. • Planned and executed more than 100 press conferences / marketing campaigns to promote e-Learning. (Extensive marketing, PR/Media and events experience)• Led and executed more than 10 e-Learning international conferences within a 3-year period.