Alexander Lash Email & Phone Number

Annapolis, Maryland, United States

In my role as Director of Marketing at CLT, I lead strategic marketing initiatives to support both in-school and at-home customers, driving brand growth and engagement across diverse channels. Collaborating with cross-functional leadership, I design and execute multi-channel campaigns that increase brand visibility and align with CLT’s 1-, 3-, and 5-year goals.I oversee a skilled marketing team, directing efforts in email marketing, social media, and advertising to ensure a cohesive brand experience. Leveraging HubSpot CRM, Google Analytics, and SEO best practices, I optimize campaigns and analyze performance data to guide future strategies. I am also responsible for refining our website’s user experience and branding approaches to ensure clarity and consistency across all customer touchpoints.Through thoughtful budget management, targeted promotions, and continual branding enhancements, I am committed to amplifying CLT’s mission and expanding our reach within the classical education community.

Harrisburg, Pennsylvania, United States

In this role, I managed a robust $600,000+ budget for sales and marketing, directing resources toward conferences, PPC campaigns, and client engagement through tools like HubSpot and Seamless. I spearheaded efforts leading to double-digit revenue growth by streamlining sales processes, exploring new market segments, and launching targeted advertising campaigns. I also led a team of seven, along with remote contractors, ensuring efficient operations and a results-driven approach that consistently met or exceeded sales targets.

Harrisburg, Pennsylvania, United States

I led the digital marketing strategy for 30 store locations, designing and analyzing paid media campaigns across Google Ads, Facebook Ads, and Thumbtack. My team of three produced targeted marketing content and training materials, which enhanced campaign effectiveness. I developed a data-driven revenue projection model for new locations, integrating ESRI demographic data to support strategic growth and optimized decision-making across the company.

Designed and implemented multi-channel marketing campaigns across 20+ store locations, driving brand consistency and boosting regional engagement. Established and monitored key performance benchmarks to assess campaign effectiveness, leading to data-informed adjustments that optimized results. Oversaw the online and social media presence for both corporate and individual store accounts, ensuring alignment with brand messaging and local market appeal.Led a dedicated content creation team to develop customer-facing marketing materials and comprehensive internal training content, enhancing both brand visibility and employee proficiency. Additionally, initiated and developed the ‘Marketing Utility’ report—a data-driven review process that provides regular insights into each store’s ‘marketing health,’ improving strategic planning and resource allocation across locations.

Costa Mesa, Ca

As the Creative Production Coordinator, I managed content production schedules and supported creative projects from concept to completion. This experience reinforced my project management abilities and deepened my understanding of content strategy.

Escondido, Ca

Producing narrative short films, infomercials, and promotional videos. Clients have included University of San Diego, The Escondido Rotary Club, The Greater San Diego Boys and Girls Club, Angelus Academy, Heart Beat Records, and others.

Greater San Diego Area

Develop online courses for employers of Military Veterans. Involves animation with Adobe After Effects, Photoshop and other online programs.

Works to market Sing a Little Louder Short Film over social media as well as enter it to film festivals and other screening events.

San Francisco Bay Area

Covered the West Coast Walk For Life in January 2015.

Escondido, California

Producing, directing, and editing short videos for "Love is Calling" Ministries, a Catholic online outreach directed at young adults.

Greater San Diego Area

Producing, directing, and editing a short video documenting the Boys and Girls Clubs 2014 Summer Games.

National Harbor, Md

Assisted with construction of media company. Built Radio, News, and Control rooms for a news station.

Annandale, Virginia

Officiate youth baseball games. Work with players, coaches and parents to ensure games go smoothly and help players learn about sportsmanship. Make tough decisions in high pressure environments.

Annandale, Virginia

Work with parents and children to make swimmers feel comfortable in the water. Develop young swimmer's strokes and strength to prepare them for competition. Put on skits and lead cheers to help foster team spirit.

Master Of Business Administration (M.B.A.), Film Producing

Bachelor’S Degree, Communication And Media Studies, 3.77

Activities and Societies: Intramural Basketball, Intramural Flag Football, Rotaract, Knights of ColumbusCommunication Media Major

Advanced Studies Diploma, Film/Cinema/Video Studies, 3.7

Activities and Societies: National Honor Society, National Thespian Honor Society, Theater, Varsity Swimming Team, History Bowl Team.