Alex Elkins Email and Phone Number

Business Analytics - Infrastructure & Operations - Cost-To-Serve - Pricing & Packaging - Compliance

Witnessed a company grow from 700 employees to 1,200 and swap investments hands from Thoma Bravo to TPG at a $1.6B valuation over three years.Made some products looks a bit more like a cohesive platform while automating some internal business tasks - made a few DevOps engineers happy along the way:• Led initial development for Planview Admin tool - a centralized hub for customers to manage all their products and users in one place • Decreased the time for a customer to integrate Planview products from a week to a matter of minutes/hours• Collaborated with five product teams to develop cross-product integration roadmaps, leading to release of three major integration versions upgrades in one year• Planned and oversaw enterprise customer migrations for Planview core product from older batch processed integrations to a near real-time Integration Hub built on AWS

Focused on implementing and improving the 30 day trial journey experience for LeanKit:• Increased the trial conversion by 68% from free to paid over a six month period
• Developed an integrated email nurture and content to align with a new user’s in-app trial experience • Optimized Pendo walkthroughs by conducting funnel analysis in Amplitude to remove friction from the user’s trial journey

Put on a product marketing hat, but with an operations and growth twist: • Implemented PQLs to efficiently split distribution between PLG and sales-led purchasing motions - creating new selling motion at Planview • Analyzed pipeline, MQL, and conversion rate for bi-weekly meetings with CMO and CRO• Conducted up-sell and cross-sell analysis to inform new GTM strategy and standardized pricing model for three products • Developed buyer personas and competitive battlecards using customer knowledge, internal stakeholder interviews, and research to enable content marketing, customers success, and sales

Went through an acquisition and came out the other side - held down the fort for sales development, sales operations and product marketing:• Developed the sales distribution model, pricing matrix, and sales targets for acquired product - Spigit - across the new company • Collaborated with product marketing team to enable sales staff and establish new use case messaging• Conducted analysis to determine x-sell and upsell targets within new parent company

I was really bad at selling the idea of our startup, so I took a sales job to fix that:• Achieved 115% of quota in ten months, generating 135 qualified leads and resulting in over $800,000 in annual recurring revenue from enterprise companies• Presented bi-weekly to Spigit’s CEO bi-weekly on the state of our pipeline in strategic industries of manufacturing and financial services

Co-founded a FinTech startup geared at closing the gap for loans between $10K to $100K to help small and medium businesses scale in emerging markets. Built a database, pitched to advisors and investors, moved to Singapore and Malaysia for four months to trial it out, etc. Lots of lessons learned here, ask away. How did it end you ask? See jobs above. Made a mobile game along the way to try to create an additional source of income - Mister Balloon Hands. Designed the UX and the gameplay using Sketch. Got ripped by some kids regarding quality of Instagram & Facebook Ads - a wonderfully humbling experience.

• Graded papers and tutored engineering students for two sections of ENGR 2050: Statics• Designed lab demonstrations and led lab sessions for CIVIL 3110: Hydraulics