Alexis Church Email & Phone Number

I work with a small team to define and execute an integrated national marketing strategy where I drive brand awareness and generate high-quality leads through an efficient and scalable content program. -Designed and executed a content marketing process and strategy, made to accommodate over 200 employees ranging from entry level through senior leadership as they write thought leadership.-Generate content clusters, keyword lists, and strategic content planning for a variety of healthcare topics. -Edit content for style and tone to adhere to messaging architecture that is consistent with the overall brand, while maintaining the voice of the author.-Established department KPIs for content, SEO, and social, reporting them out to the team to be shared at firm-wide leadership meetings. -In 2018, drove a 129% increase in traffic to the thought leadership portion of the website through the publication of 111 pieces of thought leadership (up from 54 publications in the previous year). -Manage social assets including paid social campaigns that perform above industry benchmarks for CTR. -Lead email marketing efforts including external newsletter and campaign-based emails.

I worked closely with the Director of Marketing to establish Blue Coda’s marketing strategy from the ground up with a special focus on content marketing, SEO, and user experience design.-Defined brand values, strategy, and style guide in conjunction with the Director of Marketing. -Designed and implemented a blogging program including a writing process and editorial calendar. -Working with stakeholders throughout the company, managed 2-3 blog posts a week on technical topics, increasing blog posts from 35 to over 150 posts in 8 months. -Created content cluster strategy and compiled keywords to strategically rank in SERPs resulting in an increase in ranked keywords by over 300% in 10 months. -Co-managed the Blue Coda website redesign including extensive user experience research to inform the site architecture, user flow, and taxonomy. - Created a glossary within the site architecture and scaled it from an idea to 49 glossary terms targeted for SEO.-Collaborated to build over 15 pieces of collateral in 6 months such as webinars, case studies, worksheets, and checklists. -Established and reported on KPIs based on the stages of the marketing funnel. -Managed social media content calendar for Twitter, Facebook, and LinkedIn, leveraging targeted topics-Managed local SEO through local listings, improving accuracy and visibility of listings for Blue Coda-Co-built content marketing strategy and analytics tracking strategy from the ground up-Participated in Scrum leveraging the JIRA Software program

-Wrote blog posts and content on Twitter, Facebook, LinkedIn, and Tumblr for technology industry clients-Co-Led the team that increased one client’s Twitter following by 80% in 1 year-Co-Designed and managed a Tumblr blog, writing posts and curating photographs of gTLD domain names -found "in the wild" -Brought Tumblr page from an idea to a digital channel with over 150 submissions and 3,672 sessions -Monitored analytics directly and through Google Analytics, HubSpot, Sprout Social, and Constant Contact-Collected and presented weekly analytics from social media marketing to client marketing committee-Leveraged knowledge of buyer personas to better target social media and marketing efforts-Ran online paid marketing campaigns on LinkedIn and Twitter-Assisted with association newsletters in Hubspot and Constant Contact-Participated in planning calls with board members of association based clients -Assisted with contact list and database management in Constant Contact and HubSpot - Began as a Marketing Intern from May 2015- August 2015, then was hired as a contract marketer

Worcester, Ma

-Assisted students with service-based learning projects-Organized individual meetings with team groups to serve as "project consultant" -Provided feedback on student projects and tracked progress -Graded student work

Undergraduate Admissions

-Coordinated tour guides for daily visits by prospective students and parents on the phone, via email, and in-person -Oversaw undergraduate worker team of approx. 12 per day-Managed and assigned daily office tasks-Represented university brand on campus in admissions and off campus at college fairs-Worked as a tour guide and “ambassador” 3 years prior to internal promotion to Visitor Center Coordinator-As a tour guide, presented the university and its brand to prospective families on tours, in panels, and individually-Presented to groups ranging from individual families to hundreds of families

Clark University, Worcester, Ma

-Created and presented business plan to Entrepreneurship Department -Pitched business to faculty, staff and alumni in Clark University's Entrepreneurship contest-Won $2,500 in start-up funds -Founded a retail business that sells international goods -Partnered with the Refugee Artisans of Worcester to sell locally sourced crafts-Marketed and sold goods to faculty, staff and students at an on-campus pop-up location

Master Of Business Administration (M.B.A.)

Comunicación

Bachelor'S Degree, Cultural Studies And Communication

Activities and Societies: Student Alumni Relations Committee, Radio show host ROCU, Intramural Soccer, International Student's.