Alexis Ruch Email & Phone Number

Mountain View, California, Us

New York, Ny, Us

New York, Ny, Us

-Spearheaded the Go-To-Market (GTM) strategy for self-serve listings on major Cloud Marketplaces (AWS, Google Cloud, and Azure), enhancing visibility and accessibility of our flagship product, Atlas, to a wider audience, resulting in an increase in self-serve adoption within the first year.- Collaborated closely with AWS, Google Cloud, and Azure to align our product offerings with their marketplace frameworks, ensuring compliance and optimization of listing features for maximum impact, leading to growth in marketplace leads.- Orchestrated joint AI/ML integration partner launches (Amazon CodeWhisperer and Amazon Bedrock) coordinating with engineering teams, developer relations, comms and partner marketing managers to ensure seamless integration and market-ready solutions, which expanded our product ecosystem and drove an increase in partner-generated revenue. - Developed comprehensive partner marketing strategies, programs and campaigns which solidified relationships with key partners and elevated brand positioning in the competitive cloud technology space.- Managed cross-functional teams across product, sales, and marketing to execute successful product launches, achieving over the targeted user acquisition goals and receiving industry accolades for innovation in cloud services.- Utilized analytics to monitor performance metrics of GTM initiatives and partner-led growth efforts, leveraging insights to continuously optimize strategies and achieve a consistent year-over-year growth of 35% in new customer acquisitions through partner channels.- Go-to-market expert: working with the marketing team (including PR, comms, partner, acquisition, and engagement) to develop messaging for cross-channel campaigns to drive successful adoption of the platform and the features associated with the platform, and ultimately drive up revenue.

Austin, Texas, Us

Austin, Texas, Us

-Work 1:1 with mid-market and enterprise-level strategic partners to craft and drive campaigns with and through partners; work closely with partner teams to identify joint co-marketing opportunities and lead execution of campaigns through the partner channels.-Define and implement joint partner marketing campaigns to acquire new BC merchants.-Drive merchant adoption and increased usage of apps / partner solutions.-Work with product marketing to define x Partner solution competitive differentiation.-Track and closely monitor revenue impact of marketing programs.-Drive integrated marketing campaigns by working closely with team members and our partners' marketing counterparts.-Lead projects and communications internally and with partners to achieve agreed upon success metrics.-Be a trusted liaison that aligns the following teams for joint success: 1) sales team 2) partner marketing team and 3) marketing leadership and subject matter experts and collaborators.-Drive and optimize marketing strategies and support campaigns to meet or exceed success metrics.-Collaborate with internal marketing subject matter authorities for planning, resourcing and performing integrated campaigns agreed upon with partners.-Conceptualize and jointly plan with partners' marketing counterparts to develop and complete agreed upon marketing and communications programs across various available channels (examples: in-app messaging, email, demand gen channels)-Run projects to completion with internal and partner teams, providing ongoing communication and updates throughout project as well as analyzing and reporting out metrics, lessons learned and recommendations when programs end.-Develop scalable marketing assets, campaigns, content and engagement strategy to serve partners.-Report and analyze metrics to marketing leadership.-Champion our partners within to ensure we deliver an incredible partner experience--the best in the Ecommerce industry.

Jacksonville, Fl, Us

-Serves as a CET, Commercial Enterprise Team member that supports high priority company growth objectives that focus on ROI.-Furthered marketing goals with well-cultivated partnerships in target markets.-Developed and Launched the Global GTM Marketing Strategy for the Alliance Organization.-Launched the Accelerate Partnership Program to increase pipeline by 10-25%.-Direct Marketing Manager for 250+ partners in NA/CA; PR, Webinars, Podcasts, Blogs, Email Campaigns, Paid LinkedIn, GTM Demand Generation Strategies, Events and Sponsorships.-Managed the communication and implementation of integrated marketing programs and promotional tactics, while tracking marketing effectiveness and evaluating ROI.-Launched PRM, D&B Hub and partner portals for 300+ partners to automate bottom 25% of partner base.-Launched D&B Marketplace; Partner Tiles, Ads, Apps, Developer Portal, Analytic Studio and Beta Program.-Created and Launched the first Partner Advisory Board.-Contributed to the growth of partner channel & distribution sales by $5-10M.-Managed multiple projects each year, handling budget development, scheduling, and deliverables.-Diversified digital approaches with social media platforms, newsletters, and organically-grown marketing channels.-Optimized marketing campaigns with continuous development of fresh ideas and new methods.

Austin, Texas, Us

-Managed and Supported Leadership Revenue Goals for; CX SaaS - PaaS Oracle Direct, Customer to Cloud and Salesforce Compete Teams: Total of 200 reps.-Contributed 2.5 Million in Pipeline during FY20 resulting in 10% SaaS install YOY growth by 67%.-Developed and launched a strategic GSI Partner Program to create new business for all assigned partners to meet or exceed new business goals. -Knowledge of working with large and small partners across VARs, Resellers and MSPs managing services/solution lifecycle.-Actively tracked joint sales pipeline to meet or exceed quarterly and annual revenue targets including; Sales Teams QBR's and Partner Pipeline Reviews.-Responsible for Quarterly Campaign and Sales Play Development, Launch and Sales Enablement Training for sales teams to drive revenue through different verticals, channels, industries and product focus.-Work in close collaboration with partners, product and development leadership to enhance the ability to reach prospects and enable relevant, targeted campaigns.-Achieved GSI partner performance targets and expectations as single point of contact between internal teams.-Vetted and On-boarded partners for new product acquisition.-Develop and deliver GSI partner go to market program and ensure cohesion and rigor in how delivered, building out partner marketing portals and self-service marketing for greater scale and marketing reach.-Developed and maintain relationships with global counterparts to leverage corporate initiatives and to ensure adherence to Alliances and Channel standards.-Lead the identification and creation of assets, tools, and resources to support partners in driving activities and business growth.-Ensure a consistent approach of organizational policies and procedures. Extensive knowledge of sales methodologies, processes, competitive and industry knowledge to Alliance Management.

Austin, Tx, Us

-Collaborated with the Marketing Team for; Content Marketing and SEO/SME for valuable relationship building and lead generation capabilities.-Successfully managed and developed new Global Channel Partners to produce new sales channels and drive revenue across VARs, Resellers and MSPs managing services/solution lifecycle.-Strengthened company's business by leading implementation of all Interactive solutions trained, coached and mentor staff to ensure smooth adoption of new sales and operational processes.-Worked directly with the Chief Product Officer, VP of Sales, Regional Sales Managers, Operation Manager, Customer Service Manager and Sales Force to ensure successful launches in new products and repositioning in existing products.-Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.-Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.-Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.-Equipped sales team with strategies to overcome critical objections based on in-depth product expertise.-Identified value propositions and key messages for all of the company's marketing campaigns.-Launched numerous products successfully in multiple markets.-Drove initiatives with proactive advocacy and slick presentations to internal teams, executives, and clients.-Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.-Developed and implemented campaigns for email, online advertising, search engines and direct mail.-Generated substantial demand for diverse products by skillfully managing buyers' experiences and overseeing go-to-market strategies.-Enabled sales team success with effective training programs, communicating product values, and developing useful tools for selling process.

Austin, Texas, Us

-Exceeded Budget in Q4 by 128% -Awarded MVP two Quarters FY2016 - FY2017-Top E commerce Account Executive in the SMB - Mid Market Space -Responsible for New Business Development -Focused on providing deep subject matter expertise in core Oracle PaaS offerings: including eCommerce, OSC (CRM), SRM (Social Relationship Management), Eloqua (digital marketing platform), Service and CPQ & SPM-Serve as the primary point of contact for customer during sale's process-Manage territory via inside & outside sales-Responsibility for quarterly and yearly quota-Conduct Quarterly business reviews per account & Pipeline-Identify replenishment risks and collaborate with internal teams -Responsible for on-boarding seed systems onto Public Cloud and provide guidance in i-Partner with internal Oracle stakeholders to align account activities with the customer's business case and strategy.-Prepare and educate customers on new features and releases.-Monitor and identify adoption and utilization trends, provide recommendations based on risk and customers’ business needs.-Performing rapid assessments of client’s internal technology landscape and targeting use cases and deployment targets for Public Cloud technology.-Evangelize and expanded the footprint of seeded markets in the public cloud platform-Operate and key conduit for knowledge transfer to install base.-Working with sales organizations to properly promote and engage the Customer Success -Management resources. -Operate as subject matter expert in Oracle PaaS offerings

-Responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones.-Responsible for all communications, PR, social media, events, and content creation and company branding -Responsible for advocating the brand on social networks by creating a social persona and actively go out within the online community to connect with potential customers and advocate the brand. -Produced valuable and engaging content for our website and blog that attracts and converts our target groups-Developed and maintained all partnerships with several Nonprofit organizations while combining strategic marketing plans for generating revenue, leads and sustainability for company growth-Managed seventy agents across Austin, San Antonio and Houston that provide new insurance products and services to customers within a specific geographical area or distribution channel in order to meet or exceed assigned business goals-Established a sales support system for agencies and served as a company liaison for new product training, system training, troubleshooting technical issues in the field and underwriting guidelines.-Facilitated new agent training on company profile, process, underwriting guidelines, and software systems needed to support company business such as B2, EZ Lynx and CRM-Evaluates agency production results and regional corporate results while monitoring the economic conditions and insurance opportunities in a geographical are

Austin, Texas, Us

-Nominated for the Kathleen Kelly Award in Q4 for going above and beyond daily work duties and exemplary customer service-Recognized as the top sales performer with the highest conversion rate of 78% out of 100% in CTP in Q4-Consistently exceeding company goals / budgets monthly-Plan of $60,000.00 in revenue I exceeded to $80,000.00 in revenue-Top Performer for Q4 –Plan of $160,000 I closed revenue of $206,000 exceeding Q4 by 28%-Facilitated new student transition processes by working with third party vendors and building relationships.-Conducted training and development to new hires for performing measures and proven organizational tracking methods-Utilized technology, products and customer service to deliver timely solutions to clients -Utilized Social Media to maintain, build and recruit new clients as an Educational Liaison-Designed marketing strategies and media proposals for a products and/or services-Developed and implemented Educational programs by researching and analyzing marketing data -In Q2 alone I personally developed 14 referral leads resulting in higher conversion rate Of 33 %

-General Lines Agent - Licensed in Property and Casualty / Life Insurance-Implemented Strategies to increase production and the effectiveness of training programs-Proficient in all the company's products including Life insurance, Property and Casualty, Annuities and Commercial Liabilities. -Successfully utilized vertical marketing to maximize sales and client retention-Maintained important interpersonal relationships with clients by coordinating events,-Volunteer work and sponsorships-Facilitated recruiting for new clients and agents-Thoroughly completed field underwriting and quoting for new business-Managed book of business and structure of client services

Bachelor Of Science, Psychology

Messaging Certified I Masters, Product Marketing