Alex Meir Email & Phone Number

Sunbury-On-Thames, Gb

Walton-On-Thames, Gb

London, England, United Kingdom

Bazaarvoice is the world’s leading influencer marketing, content acquisition and user-generated content platform. We Connect, Create and Innovate.My Role:Lead on the EMEA Bazaarvoice value proposition and strategy for content acquisition growth across major brand partnerships.Work closely with client success and delivery teams to ensure client satisfaction and lead commercial sales and content acquisition activity for major clients across Europe.Working alongside the Vice President and Senior Vice President, I drive commercial expansion and individual region growth across all brands by increasing both brand equity metrics and sales volume for our clients.Company:Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers more efficiently and collect valuable user-generated content, at an unprecedented scale with more than 850 Billion pieces of user generated content in our network.With more than 10,000 brands plugged in to our global platform, we partner with the world’s largest brands with our network’s impact comparable to Facebook, and Google.With market leading technology, shopper data that spans over a million shoppers and a billion shopper interactions a month, our future is limitless.As the global leader in UGC solutions for brands and retailers, Bazaarvoice is valued at more than $1.5BN USD.About me:SME for UGC, Ratings & Reviews, Brand Strategy, Creator/Influencer programs, Social Commerce, Brand Management, Product Management.

London, United Kingdom

• Global micro-influencer/UGC marketing agency and Bazaarvoice partner, specialising in marketing programs to help brands to recruit new shoppers, achieve brand KPIs and win in ecommerce through the power of authentic brand experiences. • Establishment and leadership of the UK organisation and responsible for the UK P/L, business planning, sales target achievement and sales pipeline. Individual sales contributor and manager of the business development and campaign management teams.• Developed and sold content strategies/programs focused on generating ecommerce reviews, insights, social media sharing, UGC and consumer word-of-mouth. • Personal responsibility for prospecting, opening, developing and managing major accounts across the FMCG and Consumer Electronics sectors. Achievements:• Set-up of the UK & Ireland organisation and recruitment/development of the UK sales and campaign management teams.• Established a client list of leading FMCG and Consumer Electronics brands through direct sales with an 85%+ client reorder rate. • UK Clients included Bayer, General Mills, Kimberly-Clark, Nestle, Symantec, Panasonic, Huawei and HP.• Grew the UK business from zero to achieve #1 sales position in Europe in H1 2020.• Leading individual UK Sales contributor, with consistent over-achievement of personal sales targets.• Secured European deals with leading brands including Panasonic.

Guildford, United Kingdom

• Leader of Philip’s #1 category for turnover and profit delivery in their consumer products division.• Led business transformation including new GTM strategy to grow revenue to £40m and profitability +9%.• Led the sales and marketing team to deliver innovative insight led sales/marketing strategies, NPD development and integrated omnichannel campaigns. Achievements:• Led business transformation of the largest category in Philips consumer products. • Delivered profit turnaround from -3% to +6% in 2015, whilst exceeding sales targets.• Won two Philips global business excellence awards. • Delivered #1 market share and record-breaking Shavers share at 60% (highest in 5 years). • Increased ROI of marketing communications - campaign ROI grew from 73% to 140% (incremental profit basis).• Developed and executed new brand & category 3-year strategy, and customer acquisition strategy/campaigns targeting Millennials and GenZ consumers.

Windsor, England, United Kingdom

• Leader of Groupe SEB’s #3 category for sales and profit generation. Achieved key objective of profitability turnaround. Groupe SEB is the world leader in kitchen, home appliances and cookware and operates in 140 countries. Achievements:• Grew sales +7% and cash operating margin +250% through portfolio restructuring, cost saving programs and delivery of a highly effective integrated marketing program incorporating trade marketing, digital marketing and shopper marketing.• Built highly productive, win-win relationships with HQ team.• Managed digital marketing, PR team and local agency partners.

Windsor, England, United Kingdom

• Leader of Groupe SEB’s #2 category for sales and profit generation and of all UK FMCG partnerships.• Grew sales +23% by strategy of growing base business whilst simultaneously developing and super-charging key NPD/innovation launches.• Led the marketing team to exceed targets for sales, profit and market share for GSEBs #2 category.Achievements:• Grew sales +23% by strategy of growing base business whilst simultaneously developing and super-charging key NPD/innovation launches.• Created blockbuster products from innovation launches: o Tefal Actifry “real chips with only 3% fat” with fully integrated campaign including TV, PR, experiential and shopper activation. In year two delivered sales +43% and established Actifry as the #1 small kitchen appliance. o Krups & Nescafe Dolce Gusto (NDG) coffee. Developed and executed the go-to-market strategy, distribution strategy and integrated communication campaigns including TV, PR, Press, trade marketing, digital marketing and shopper marketing. Delivered £10m+ business and #1 position for Krups in pod coffee. Led the partnership with Nestle including all UK contract negotiations

Windsor, England, United Kingdom

• Grew revenue through NPD in product portfolio incorporating matching kettles, toasters and coffee makers. • Developed and launched key innovations to establish brand leadership in new categories.• Responsible for overall marketing mix for the category, including ATL, BTL, pricing, distribution and business forecasting.Achievements:• Exceeded sales targets through NPD matched to market requirements and specific retail channel needs, in addition to the development of Krups coffee machine business in the department store sector.• Developed strong partnerships with Nespresso UK, and Lavazza UK as local coffee partners, to deliver joint marketing and promotional programs.• Established Krups Authorised Dealer program incorporating shop fixtures, merchandising, training and marketing. This established the premium distribution channel for Krups high-end range.• Launched the Tefal Quick Cup (the “3 second kettle”) - the UK’s no.1 small kitchen appliance for 2007 & 2008.

Surrey, England, United Kingdom

Achievements:• Launched first ever DVD player in the UK market• Achieved #1 market share for DVD and VCR for the UK market• Established marketing partnerships with Warner and Blockbuster for DVD NPD launchesResponsibilities:•Achieving volume, value and gross margin targets for the UK•Creation and implementation of the VCR/DVD/Digital Camera Product strategy •Owner of the full marketing mix

Ba Hons, Business Studies

Education record