Marketing Specialist
Current• Manage the marketing efforts of Guernsey• Develop and/or supervise development of video content, email marketing, website content, and social media content• Design marketing materials for campaigns and other materials, such as collaterals and prospecting programs for sales team• Explore campaigns and strategies from major brands that Guernsey represents and develop company driven marketing programs to maximize selling opportunities• Collaborate with various teams to continuously make usability improvements for users on corporate sites and the ordering site – this includes front-end designing and improving website features• Establish promotions for specific items, and analyze current trends in the industry • Gather and analyze survey feedback from customers to inform the direction of sales, customer experience, communication, and shop website