As the Head of Design at Tangerine, I lead a team of talented designers and researchers to deliver customer-centric solutions that enhance the digital banking experience. With over 15 years of experience in customer experience and digital, I have collaborated with a diverse portfolio of local, regional, and global brands across Canada and Asia, such as P&G, Samsung, RBC, Loblaws, and Tangerine.My expertise lies in applying Design Thinking and User Experience principles to create innovative and effective strategies that align with business objectives and customer needs. I partner closely with senior executives and cross-functional teams to design and deliver strategic visions and goals, ensuring a seamless blend of creativity, results, and fun.