Alice Y. Email & Phone Number

Greater Chicago Area, IL, US

[Mondelēz International is a global snacking leader with 2023 net revenue of approximately $36B driven by iconic brands ranging across Oreo, Cadbury, Milka, Ritz, Sour Patch Kids, Toblerone, LU, Clif Bar, Tate's Bake Shop, and many others.]

New York, New York, US

London, GB

• [Diageo plc is a global leader in premium drinks with with over 200 brands and $16.8B in net sales in FY2022 in more than 180 countries, offering something for every taste and celebration, with an iconic brand.
• Led key initiatives in the on-going measurement and evaluation program for Diageo brands' media investments.
• Translated complex Big Data into powerful and simple insights.
• Embedded insights into action at every stage of the annual business planning cycle.
• Initiated and facilitated impactful cross-functional internal collaboration and partnership with agencies.
• Explored new program effectiveness evaluation methodologies to shake up the status quo and improve business processes and strategy.

London, GB

• For spirits and wine company, drove operational rigor during its enterprise-wide transformation, including implementing strategic framework, measuring progress and facilitating change management reviews with senior.
• For EY’s advisory practice, designed new service offering (Purpose-Led TransformationTM) via external partnership with Simon Sinek Inc., overseeing its go-to-market strategy, methodology and internal training for.
• For island’s tourism authority, led strategic transformation project to reinvigorate and accelerate brand growth. The transformation strategies resulted in positive social engagement and uptick in number of visitors.
• For financial services organization, assessed and redesigned customer analytics governance model, resulting in the implementation of a new and highly cross-functional analytics organization structure.
• For media conglomerate, conducted compensation structure assessment for company's 1,200+ sales organization.
• For manufacturer of mining equipment, identified gaps and redesigned customer service processes.

Northampton, GB

• For $80M+ Global Incentive Program, developed insights via data and modeling to scale participation and profit.
• Directed global sales force effectiveness study with 40,000+ participants in 13 countries with results presented to C-level executives and scaled into global sales training used by over 6 million sales representatives.
• Supported CEO during her monthly market calls with key economic and competitive reports.

New York, NY, US

• As lead analyst on a high-performance team, conducted econometric modeling evaluating the marketing mix of billion-dollar CPG brands, which converted into actionable insights and enabled faster decisions making.
• Analyzed Nielsen consumer panel, scanner, media, and financial data to explicate trends and media effectiveness.

Atlanta, GA, US

Mentored by advertising and creativity guru Joey Reiman, who founded a global idea consultancy that harnesses purpose to grow people and profits.

Atlanta, GA, US

Conducted laboratory experiments such as cell culture, DNA/RNA extraction, serotonin extraction, for research studies focused on breast cancer, depression and cardiology