Alicia Ryan (Hatcher) Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

- Led marketing, communications and logistics for multiple national medical conferences, such as NASPHAGAN and ANCC Magnet, including pre- and post-conference communications, social media engagement and booth presence. - Developed and deployed targeted e-communications campaigns to national voting specialists that aimed to increase reputation scores for key programs as measured by U.S. News and World Report rankings. - Managed multiple ad hoc projects to support the Marketing and Communications department.

Atlanta, Georgia, United States

- Supported clinical business partners in achieving their goals through the development of strategic marketing plans while maintaining a high level of customer service and insight, efficiently utilizing financial resources, adhering to brand guidelines and ensuring timely delivery of content and collateral. - Developed quarterly reports to track progress and return on investment to department leadership and adjusted strategies as needed.- Collaborated with digital, creative, social media, internal and external communications teams to develop and integrate key messages into system-wide campaigns.- Managed and executed 150+ strategic projects annually, including digital content management, search engine optimizations (SEO), traditional and digital paid media placements, e-communication strategy, web design and editing, photo shoots, social media content development and print communications.

Atlanta, Ga

- Created public involvement and public outreach plan to comply with Environmental Protection Agency standards per contract.- Developed brand, logo, and marketing collateral, including brochures, video, website and display board.- Created public educational materials with the goal to inform and educate the public on stormwater pollution and provide viable solutions for management of the sources of this pollution.

Atlanta, Ga

- Part of team that started statewide initiative to encourage K-8 students to safely walk and bicycle to school. - Managed territory of 30 counties, partnering with more than 100 schools and numerous stakeholder groups, including the Atlanta Regional Commission, Safe Kids Georgia and state, regional and local governments.- Planned and facilitated multiple training events; handled all logistics of event including reserving space, presenters and catering.- Developed marketing collateral, presentations and communications plans for events and program offerings. - Managed school volunteers to create effective and sustainable SRTS programs while engaging local community organizations.- Trained and managed onboarding process for new employees.- Demonstrated strong management experience by executing logistics and communications management for the Partner of the Year Award, writing and analyzing data for annual reports, managing the SRTS Facebook page and the creation of the School Progress Report (used to ensure schools meet program requirements).- Presented at the SRTS National Conference in August 2013 earning title as a Certified Safe Routes to School National Course Instructor.- Managed the implementation of new customer relationship management software, Salesforce.

Washington, District Of Columbia, United States

The Corporate Executive Board (CEB) provides best practices research, decision support tools, and executive education to C-level executives at the world's leading corporations and not-for-profit institutions. - Managed projects and analyzed data for senior management to improve business processes and promote revenue growth. - Determined correlation between lower renewal rates and product design resulting in product redesign.- Created and organized a centralized calendar for the Legal Practice to more effectively streamline and monitor communications with CEB members. - Managed new employee training sessions on CRM systems including Enterprise Data Warehouse, Eloqua, and Delphi. - Served as main point of contact for data extraction and analysis; including mailing lists and ad hoc report generation. - Worked with senior management to establish a recruitment and retention process for CEB member conferences. Project resulted in a five percent increase in registration over previous year.

Washington, District Of Columbia, United States

- Co-managed pool of 200+ accounts by monitoring relationship health and developing strategies to provide highest quality of service resulting in $1 million in firm revenues.- Supported C-level executives with best practices research, decision support tools, and executive education opportunities.- Ranked as top firm performer January to June 2007; surpassed firm-wide Analyst goal (achieved 129 percent) to attain ranking.- Supported senior director by providing weekly progress reports, planning meetings, and producing program-level data analysis.- Trained new analysts and account directors on business processes.

Athens, Georgia, United States

- Gained event planning experience for with the planning and execution of Business After Hours, Annual Meeting and various ribbon cutting ceremonies.- Served as the project manager for VIP area of the Twilight Criterium bike race. Planned logistics of event, oversaw organization and distribution of tickets and invitations and managed troubleshooting during the event.- Prioritized and planned CEO’s schedule; supported all daily activities. - Acted as a liaison between the Chamber and multiple committees.

- Obtained clinical experience while working with children during family interviews.- Responsible for transcribing, scoring, and coding various clinical measures.