Alicia Olson Email & Phone Number

Denver, Colorado, United States

Greater Denver Area

• Lead team of 12 corporate communications and ecommunications advisors and analysts based in Calgary and Denver who provide all internal leader communications and companywide project communications to staff, as tied to business strategy; also accountable for the tools and technology that power digital internal and external communications for Encana, such as the intranet, encana.com and electronic signage • Own communication of company business strategy to internal audiences; including creation and roll out of new company values and overseeing development of look and feel of strategy icons and elements • Spearhead company executive communications and leadership communications (own executive town halls for internal staff; intranet announcements; companywide emails; blogs; other internal collateral and messaging tactics and initiatives)• Transformed internal communications structure from a service-based model to one of strategic counsel and partnership• Created Encana’s first companywide internal communications plan spanning all internal clients and tied to business strategy• Drove conception and implementation of internal staff communication training and industry mobilization campaign, as tied to larger USA Government Relations and Community Relations initiatives• Move the needle through change communications education and counsel to leaders and internal clients in transition and for large company initiatives • Ultimately responsible for successful migration of company intranet to SharePoint 2013, including project communications, training and change management • Provide 24/7 crisis communications support encana.com, the company intranet and other tools in emergencies, incidents and business continuity • Manage workforce planning and seven-figure G&A budget; participate in regular financial and operational reviews

Greater Denver Area

• Content creation and management of FPSB’s family of websites, including analytics interpretation and migration management to newer and more secure platforms• Initiated and managed a social media campaign across a variety of social networking and wiki platforms, including developing reporting for social media ROI• Responsible for global media relations efforts, including news release creation, distribution, follow up and placement• Coordinate interviews and support materials for FPSB spokespersons to ensure consistent messaging• Draft articles, speeches and presentations for FPSB spokespersons• Ensure consistent use and communication of FPSB’s brand and positions throughout the FPSB network and among external stakeholders• Recommend, implement and measure successful marketing, communications and member relations strategies and programs to enhance the image and position of FPSB and CFP certification globally• Maintain and manage FPSB’s intranet• Develop content for and distribute bi-monthly HTML newsletters• International member relations, coordinate requests and ensure member satisfaction• Vendor management and coordination, including advertising agency, website designers and other consultants• Event producer for global gatherings of the financial planning community in various countries around the world, including Ireland, Chinese Taipei and the Republic of Korea, among others• Oversee production and distribution of all collateral materials• Media training for new board directors

Greater Denver Area

• Viral marketing consulting and social media campaign creation/management• Spearhead numerous media relations campaigns resulting in hundreds of placements in national, state, local and online publications • Plan, coordinate and lead press conferences and media tours• Conduct media training, including crisis communication, for senior management• Represent client brand and key messages as a spokesperson• Media audits to gauge client coverage and reporter impressions• Pitch, place and draft dozens of bylined articles • Write and edit news releases, media advisories, proactive pitches, press kit items and advertorials• Speech and copywriting experience such as HTML and print newsletters, websites, brochures, postcards, signage, advertisement and other collateral materials• Provide strategic planning, statistical analysis and research as aligned with client business plans and goals while managing expectations during weekly conference calls• Create project estimates and tailor work to specific monthly and project budgets• Develop tactics for executing brand-promotion programs through marketing and public relations plans, advertising concepts, special events, corporate giving plans, etc.• Develop and implement crisis communication plans• Trafficking, job delegation and quality control• Team building and employee career development and advancement• New-business development including drafting RFPs and co-leading new business presentations• Plan, coordinate and implement special events like groundbreaking ceremonies, news conferences, luncheons, presentations, kickoff events, golf tournaments, trade shows, scattered-site home tours and single-site luxury home tours• Solicit and manage vendors and corporate sponsors for special events