Alicia Olson Email & Phone Number

Denver, Colorado, United States

Greater Denver Area

• Lead team of 12 corporate communications and ecommunications advisors and analysts based in Calgary and Denver who provide all internal leader communications and companywide project communications to staff, as tied to.
• Own communication of company business strategy to internal audiences; including creation and roll out of new company values and overseeing development of look and feel of strategy icons and elements
• Spearhead company executive communications and leadership communications (own executive town halls for internal staff; intranet announcements; companywide emails; blogs; other internal collateral and messaging tactics.
• Transformed internal communications structure from a service-based model to one of strategic counsel and partnership
• Created Encana’s first companywide internal communications plan spanning all internal clients and tied to business strategy
• Drove conception and implementation of internal staff communication training and industry mobilization campaign, as tied to larger USA Government Relations and Community Relations initiatives

Greater Denver Area

• Content creation and management of FPSB’s family of websites, including analytics interpretation and migration management to newer and more secure platforms
• Initiated and managed a social media campaign across a variety of social networking and wiki platforms, including developing reporting for social media ROI
• Responsible for global media relations efforts, including news release creation, distribution, follow up and placement
• Coordinate interviews and support materials for FPSB spokespersons to ensure consistent messaging
• Draft articles, speeches and presentations for FPSB spokespersons
• Ensure consistent use and communication of FPSB’s brand and positions throughout the FPSB network and among external stakeholders

Greater Denver Area

• Viral marketing consulting and social media campaign creation/management
• Spearhead numerous media relations campaigns resulting in hundreds of placements in national, state, local and online publications
• Plan, coordinate and lead press conferences and media tours
• Conduct media training, including crisis communication, for senior management
• Represent client brand and key messages as a spokesperson
• Media audits to gauge client coverage and reporter impressions