• Developed a quarterly nationwide sampling campaign for client Emami that focused on their hair oil product line; Key retail accounts reported an increase in sales of 50%• Retained as a consultant for Solution 365, a Dubai based marketing agency, for their marketing proposals and marketing communications; Implemented data driven marketing plans to achieve monthly budget and sales target by executing end-to-end marketing campaigns and promotions, and sales events, which delivered a 60% increase in average order value• Designed roadshow strategies for mobile brand Tecno

• Led a team of 4 account executives and oversaw the designing and execution of monthly content calendar • Conceptualized and executed over 50 Experiential marketing campaigns all across UAE; orchestrated countrywide promotional roadshows for Samsung’s Galaxy S9 and Note 9, and Huawei’s Mate 10 Series• Serve as the lead point of contact for all customer account management matters• Conducted bi-annual market research to analyze trends, report key insights to help develop campaigns, and to ensure constant content optimization• Worked with design team to create marketing content for digital platforms.• Developed and implemented sales strategy with specific targets on revenue generation, and increased revenue by over $900,000• Managed all third-party cost negotiations and effectively maintained profit margins over 30%

• Devised sales, pricing and marketing strategies for the distribution of international consumer electronics brands in the Middle East and Africa market. Brands included Skullcandy, Tucano, Blue Microphones, Knock Knock and Symantec• Worked collaboratively with design team to revamp packaging and marketing material in accordance with the needs and requirement of the Middle East region• Responsible for the art and functional aesthetic of corporate websites • Responsible for building and managing long lasting client relationships, crisis management, new customer acquisition and prospecting, negotiations, and forecasting and tracking key account metrics• Performed market research to determine and prospect new product suppliers to add to our brand portfolio; expanded portfolio with Blue Microphones and VQ, sales for which exceeded $150,000 in the first quarter• Evaluated sales performance & marketing programs including voucher redemptions, campaigns, and product launches•Analyzed market data to identify trends and report key insights to help develop action plans.

• Created and managed the company’s Facebook and Instagram accounts; our content plans and campaigns grew audience to 2,000 in 8 months• Developed monthly and weekly sales status reports on key performance metrics to senior management• Identified potential opportunities for brand presence and partook in over 5 events across Ontario

• Conducted strategic assessment of business functions of a hockey sock manufacturer and its market, and determined the athletic sock industry’s key success factors and company’s strategic issue, which helped realize a new business opportunity in other sports categories • Provided an actionable recommendation and implementation plan for entry into the running, basketball and fashion footwear market, and streamlining of company’s current products for long-term growth and higher future cash flow, based on its goals, strategic assessment and evaluation of alternatives

• Organized and coordinated the Annual Winter Conference that featured 12 marketing professionals from various Fortune 500 companies• Designed and deployed monthly newsletters• Led all communications initiatives through social media, email deployment and various print media.

• Assisted the account manager in maximizing sales and brand presence at key retail accounts by ensuring effective distribution, inventory fulfilment, positioning and merchandising.• Created and managed company’s social media marketing strategy.• Cold called potential retail partners and focused attention towards pop-up retail and kiosks; helped acquire 15 new distribution partnerships.• Increased shelf space at major retailers by leveraging client relationships and effective product training.• Managed and led a team of 4 sales associates at Gitex Shopper 2012; accumulated sales in excess of $25,000 in one week.

Co-founded one of Pakistan’s first online designer confectionary. Was responsible for the development of the brand as well as recognizing and securing external business development opportunities, and social media. : • Grew Facebook fans to over 3,000 organically within the first year by focusing on creating promotional content• By using platforms such as Social Mention and Hootsuite, compiled social media insights and analytics, including a suite of monthly reporting • Engaged in partnership opportunities with external business; profit growth of over 200%• Executed endorsement deal with Nestle Pakistan with regards to their “Creations Dessert Cream”

Provided market intelligence and industry reports to US based companies interested in expanding within the Middle East.• Initiated and developed monthly industry newsletters targeted towards existing and potential clients, which resulted in a 100% increase in company web traffic within the first month• By presenting research data and technical due diligence, retained significant number of clients that brought in revenues of over $300,000 • Utilized statistics, customer data and research databases to locate opportunities for clients in industries ranging from CPG to Medical Devices

Worked on the Dell Pakistan and Nestle Fruita Vitals campaigns. Responsibilities included assisting in devising strategies and campaigns to promote the brands on online platforms such as Facebook, YouTube and Twitter.