Allison Long Email & Phone Number

Bloomington, Minnesota

• Lead the in-house creative team for corporate & distribution business segments of the largest distributor of bicycle parts in the country. – Direct cross-channel B2B & B2C marketing campaigns, corporate communications and storytelling, event and initiative branding, environment and tradeshow design, digital and social media ads, website content, promotional videos, and more.– Own QBP brand experience across external and internal audiences: cycling and outdoor retailers, the bike-riding public, as well as company employees.• Develop creative vision and strategy; present concepts to clients and leadership; execute efficient and compelling campaigns that exceed client expectations.– Collaborate in cross-functional teams, working closely with Sales, Purchasing, Customer Service, Events, and Consumer Brands to support company initiatives.– Maximize marketing impact by helping clients clearly define goals and audience insight.• Manage and inspire 5 direct reports within a 40-person marketing department.– Determine priorities and focus for team, as well as best use of company resources.– Advanced team from production house to strategic partner model to better support our partners in achieving company goals.– Serve as member of the Marketing Leadership Team; work to optimize department performance, efficiencies, and support team culture and job satisfaction.

Bloomington, Minnesota

• Conceived and executed numerous design projects including publications, ads, trade show environments, and other marketing materials. — Designed "Call Up," a new 32-page magazine/catalog that showcases product and rich content for B2B and consumer audiences. Art directed content and layout of monthly issues including 4–6 product feature photo shoots. Publication has received rave reviews from target audience and vendor partners.— Directed visual identity for QBP's annual 1,500-page catalog. Hired local illustrator to create engaging and on-brand cover art. Designed internal tab pages to communicate compelling brand stories.

Design identities, marketing collateral, and publications for a variety of clients.

Saint Paul, Minnesota

• Created and managed the university brand as well as sub-identities for more than 15 individual schools, centers, and departments. Worked with design director, editorial director, web team, and marketing planners to uphold brand standards across channels.— Executed complete redesign and launch of university identity, in order to give the historic institution a modern image.— Redesigned entire undergraduate admission communications suite, including viewbooks, promotional and event materials, and advertising, resulting in record 2011 enrollment.• Conceptualized and designed successful print collateral for clients across the university. Created strategic, compelling marketing materials that upheld brand identity while meeting clients’ individual goals. Lead and executed approximately 150 projects each year.• Researched, hired, and art directed photographers, illustrators, and artists. Orchestrated more than 25 photo shoots each year, including site selection, subject participation, and scene arrangement.• Art directed, designed, and laid out Hamline’s alumni magazine, which had a circulation of 28,000. Worked within a limited budget to produce a smart, sophisticated magazine that competed with consumer publications.• Handled all details of design work including concept presentation, design layout, typography, color, photo retouching, pre-press preparation, and press checks. • Created colorful, eye-catching illustrations and graphic patterns.• Translated print materials into ipad app, digital signage, and web imagery.• In partnership with Special Events team, created identities and materials for 15 to 20 events each year. Designed invitations, programs, menus, signage, giveaways, banners, evaluation forms, and more.• In partnership with Brand Experience team, revamped campus spaces so they demonstrated the Hamline brand while enhancing the student experience. Consulted on art, interior decor, and signage and other environmental design elements.

Bloomington, Mn

• Designed identities and promotional materials for 10 sales events each year, including direct mail, newspaper ads, POS signage, and web graphics. For each sale, produced and packaged “sales kits” of in-store materials for 11 retail locations; coordinated with store planner and store managers on installation and best practices for displays.• Created 12-page mailers chock-full of more than 100 products, deals, and offers. With purchasing team, selected featured products; procured photos from manufacturers and shot other products myself. Designed and laid out all content; oversaw proofing process and checked proofs on-press.• Worked with marketing team to strategize and implement ideas for strengthening brand awareness and loyalty.

Minneapolis, Mn

• Developed and integrated overall visual identity for the Career and Community Learning Center (CCLC), as well as additional identities for organizations within CCLC and for related programs and events.• Created promotional and educational print material, including posters, brochures, mailings, newspaper advertisements, signage, and course materials.

Minneapolis, Mn

• Created, modified, and prepared schematic and construction drawings for residential projects.

Post-Baccalaureate Certificate, Graphic Design

Ba, Architecture, Studio Arts, Spanish

Activities and Societies: - Phi Beta Kappa - Golden Key society- Graduated summa cum laude - Studied for a semester at the Universidad de.