Allison C. Hefner Email & Phone Number

Littleton, Co, Us

Littleton, Colorado

Responsible for overseeing the development, distribution, and strategic efforts of creating messaging to inform and engage Ken-Caryl Ranch's diverse and rich community. • Write, edit, and coordinate content for the Life at Ken-Caryl newspaper.• Responsible for creating e-newsletter/communications that are sent to all resident subscribers each week. • Manage the Ken-Caryl social media presence, including Facebook, Twitter, Instagram, and the KC Neighbors page and NextDoor. Duties include posting information, coordinating postings from all Ranch departments, and monitoring activity on the all pages/platforms.• Identify, develop, and implement ideas to enhance communication and engagement with the community. • Work as a hybrid content manager for both the Master Association and Metropolitan District.• Organize communications with new residents of the community.• Responsible for all updates on the Ken-Caryl website to include creating content, reviewing, editing, updating, and posting timely information.• Provide communications support as needed to the Executive Director, Metro District Manager, Recreation Department, for events and/or other functions, as needed.• Provide reports on social media engagement.

Littleton, Co

Marketing and communications specialist and all around Jill-of-all-trades when it comes to digital marketing, communications, PR, original content creation and client relations. * Develop, coordinate and execute all staff and client appreciation/promotional marketing events within set budgetary parameters. * Create and manage integrated marketing and communications solutions for multiple clients, including graphic elements, newsletters, blogs, social media posts, website development/launch, original content creation, promotions, events and direct marketing campaigns.* Effective account management and client relations for dental client resulted in a 25 percent increase in business within first six months. * Responsible for identifying and securing new business opportunities/client referrals.* Original content creation, including newsletters and blogs for mental health and wellness client resulted in more than 50 percent open rates and nearly 15 percent click rates.

Denver, Colorado

Social media maven responsible for creating engaging, relevant and purposeful content across various social media platforms and communication channels to drive value to Barokas Communications and our clients. *Develop and manage social media marketing campaigns for the agency and our clients.*Cultivate relevant content topics to reach the company’s target customers.*Create, curate, and manage all published content.*Develop and expand community and/or influencer outreach efforts.*Analyze key metrics and tweak strategy as needed.

Littleton, Co

Served in the capacity as a team leader to support and elevate Shaffer Elementary School's Leader In Me Program by working directly with students, teachers and school staff. * Supported The Leader In Me program by supervising leadership roles within the school to promote life and leadership skills and foster student empowerment.*Directed and drove marketing, public relations and social media efforts to promote school events and programs.* Planned and coordinated special events.

Ken-Caryl Ranch

Served as an event planner/coordinator for the Ken-Caryl Community Network (KCCN), formerly known as the Ken-Caryl Parent Network (KCPN). Responsible for coordinating several child/family-themed events throughout the year for the families of Ken-Caryl Ranch. Additionally, I was in charge of securing community sponsors for local events as well as building and fostering community relations between local business and the Ken-Caryl Ranch community. Additional responsibilities included:* Working in collaboration with the Ken-Caryl Ranch administrative team on events* Volunteer recruitment and coordination.* Developing and working within budgetary parameters. * Developing a more structured method of securing community sponsorships with an emphasis on highlighting and promoting sponsors.* Developing a more structured method of event and volunteer coordination. * Creating and implementing sponsorship packages.* As a board member and former copy editor, responsible for reviewing, providing feedback and contributing to the KCCN's website content.

Denver, Co

EffectiveUI creates transformational digital products, experiences and insights for the Fortune 500 and ambitious innovators. As public relations manager, I was responsible for coordinating all aspects of EffectiveUI’s public relations activities including: proactively building relationships with clients and business and technology media, organizing press events and tours, crafting and pitching stories to media and coordinating with internal resources to maximize company exposure through the delivery of regular announcements. * Developing and executing comprehensive public relations tactical plans that support the media exposure and branding objectives of the organization.* Driving messaging and branding initiatives outside the organization to communicate a high image to business and technology media segments.* Planning and overseeing public relations activities including press releases, social media news releases, trade show interviews, partner events, client events and press tours for executives.* Public relations efforts resulted in getting EffectiveUI listed as #55 on "Inc. 500's Fastest Growing IT Services Companies" list in 2009.

HW Home is a Colorado-based company providing high-end furniture and interior design solutions. As a design associate, I was responsible for creating and implementing interior design solutions for both residential and commercial projects.* Assisted in HW Home promotional activities and special events to help generate business awareness within community.* Exceeded sales goals by generating nearly $200,000 in retail sales within first year.

Littleton, Colorado

Littleton Adventist Hospital is a community hospital that offers comprehensive and critical care services to the community. As a public relations specialist, I was responsible for all aspects of community and media relations. * Responsible for pitching stories to local, national and international media to promote hospital programs and service lines.* Developed public relations campaigns to generate positive media attention through promotional stories.* Increased positive media coverage for Littleton Adventist Hospital by more than 50 percent within first year.* Facilitated all hospital sponsorships and community events to build and strengthen community relationships.* Responsible for writing, developing and editing internal hospital newsletter, brochures and marketing materials to inform.patients, staff and community members of hospital programs, services and special events.*Responsible for developing crisis communication and emergency disaster communication plans.* Provided 24-hour, on-call coverage for media emergencies or after-hours inquires.* Generating all internal/external newsletters, website copy/maintenance, press releases and contributions to annual reports.* Contributions to "Littleton Loves Little Ones" re-branding and marketing campaign increased business by 37 percent within first year.

Greater Denver Area

Denver Health Medical Center is a hospital in the Lincoln Park neighborhood of Denver, founded in 1860. It is one of four Level I Trauma Centers in Colorado. As a public relations representative, I was responsible for all aspects of community and media relations. * Responsible for proactive, reactive and crisis communications to promote and maintain positive hospital image.* Developed public relations campaigns and strategies to generate media coverage through promotional stories.* Responsible for writing all internal/external newsletters, brochures and annual reports to market hospital services.* Assisted with Denver Health Foundation promotional campaigns and fundraisers to generate hospital revenue.

Denver, Colorado

The Children’s Health Insurance Program (CHIP) provides health coverage to eligible children, through both Medicaid and separate CHIP programs. As a remote eligibility site coordinator, I was responsible for developing marketing materials to generate program awareness. In addition, duties included training staff and managing 80+ eligibility sites throughout Colorado on eligibility and program requirements.* Developed marketing materials to promote program awareness in urban and rural communities throughout Colorado.* Helped streamline the application process for eligible families to provide affordable health insurance to children in need by simplifying the application process.* Conducted and facilitated on-site staff trainings throughout Colorado. * Provided on-going support and marketing/promotional materials to eligibility site staff. * Responsible for developing and coordinating community outreach programs and initiatives designed to help increase program enrollment.* Responsible for increasing program enrollment by 60 percent within first year.

Greater New York City Area

iNEXTV served as a producer of web-based video news stories, weekly series and content highlighting lifestyle trends, politics, people, recreation, entertainment, fashion and local businesses within the greater New York City Area. As associate producer, I was responsible for all aspects of the production of streaming media content related to the company's classic car channel. * Promoted to associate producer within 6 months of working for the company. * Responsible for researching, developing, writing and editing 90-second video news stories.* Responsible for site/channel maintenance to ensure fresh, new content. * Responsible for coordinating and conducting on-site interviews and production shoots.* Provided production assistance on Hugh Downs' weekly series entitled, "Conversations with Hugh Downs: Values in America", featuring award-winning writer and poet Maya Angelou.