Allison Moore Email & Phone Number

Danville, Virginia Area

Danville, Virginia Area

Collaborated with workforce partners to create workforce development solutions for area employers--including identification of employers eligible for grant-funded training and wage reimbursement programs, assistance with recruitment and retention efforts, and other workforce/business services.

Danville, Virginia Area

Manage the Marketing & Communications Department and budget.Oversaw internal and external communications, including customer communications, shareholder communications (e.g., news releases, dividend inserts, presentations, annual reports), analyst communications (e.g., presentations), crisis communications and employee communications (including a newsletter).Managed public relations and media relations, including special events, news releases, media inquiries and media pitches.Managed social media strategy and presence (www.facebook.com/americannational).Nearly tripled amount of page likes in past three years.Oversaw brand awareness and engagement through internal and external campaigns.Worked with executive management to develop three-year strategic plan and annual updates thereafter.Supported sales initiatives with campaigns, advertising, communication, social media, signage and sales collaterals.Oversaw contributions and sponsorships process, as well as community relations.Supported marketing and communications needs of corporate office, Trust & Investment Services, lending, 25 retail branches, operations (with new product/service launches) and partners like Bankers Insurance, a merchant services provider and a credit card vendor.Spearheaded new marketing process and structure—consisting of a Marketing Liaison within each of the bank’s seven regions who helps deploy corporate initiatives and voice regional needs.Oversaw redesign of website, www.amnb.com, and content management.Managed photography and video shoot projects.

Salem, Va

Taught English literature, writing and grammar to 10th-grade and 12th-grade College Prep students.Taught Newspaper Production with emphasis on basics of InDesign, PhotoShop, news values, interviewing techniques, advertising, photography, editing and layout.Served as adviser for The Oracle student newspaper, an advertising-funded publication with circulation to 1,300 students and 100 faculty members and administrators.

Roanoke, Virginia Area

Managed multi-million-dollar marketing communications budget.Acted as company spokesperson and managed crisis communications efforts.Collaborated with senior management and marketing communications staff at the value center level, the division level and the corporate level to identify and execute strategic advertising and public relations goals, strategies and objectives.Championed and enforced brand compliance as defined by the corporate office.Supervised two marketing communications professionals and one co-op intern, who executed the marketing and communications plan across various channels, including the website, marketing collaterals, advertisements, direct marketing, events and trade shows.Oversaw relationships, projects and budgets with four outside firms, including advertising and public relations firms for the military market and for the law enforcement and homeland security markets.

Roanoke, Virginia Area

Spearheaded market intelligence gathering and communication process, which included monthly monitoring of trade news sources and dissemination of the information via a monthly newsletter and regular news email updates. Recognized by ITT Industries (corporate office) with communications award for this breakthrough process and internal publication.Developed community relations plan based on research results from an employee survey, senior management input and interests congruent to the company’s industry to identify core giving areas, to design a charter and to assemble cross-departmental committees (Contributions Committee and Volunteer Committee). Led the Volunteer Committee.Managed public relations efforts and projects with agencies, including customer newsletters, white papers, news releases, media tours, special events and case studies.Assisted with website content management, advertising,and photography and video shoots.Managed domestic military trade shows, including coordination of key messages, branded presence, giveaways, staffing and attire, booth set-up and tear-down, and media appointments.Managed strategic planning process, including workshops with senior management and key stakeholders to identify goals and objectives and the compilation of the plan itself.

Roanoke, Virginia Area

Coordinated development of creative for news and circulation marketing campaigns. Creative ranged from radio spots and TV commercials to print ads, billboards, rack cards, direct mail and inserts.Retained and increased net-paid circulation and revenue with extensive direct mail and print ad programs. Source codes and tracking through the customer service department provided measurable results for varied campaign concepts.Boosted readership with print ads, radio spots and point-of-purchase promotions for upcoming content. Required close, timely coordination with News department and media partners.Produced news releases, ad copy and other public relations and advertising tactics.Assisted with crisis communications efforts.Assisted with special event planning and execution, including annual Music for Americans program (4th of July community event drawing thousands) and the launch party for both the new Heidelberg Mainstream press (the first of its kind in the U.S.) and the new 47,000-square-foot production facility.

Roanoke, Virginia Area

Produced sales presentations for advertising sales representatives. Incorporated survey data of potential impressions for target audiences compared to other media outlets. Also compared cost per thousand.Analyzed and compiled data from trade area studies in the form of tables, charts and graphs for provision to clients. Revealed potential markets and print sections and products of interest to those audiences for successful advertising campaigns.Oversaw business-to-business advertising and communications (including copywriting) for special section ad sales. Coordinated sales kick-offs for special advertising sections.Received best sales presentation development award.

Roanoke, Virginia Area

Coordinated public relations campaigns for major accounts, such as U.S. Cellular, Advance Auto Parts and Medeco.Wrote public relations pieces, including news releases, fact sheets, backgrounders, newsletter articles, letters and speeches.Wrote ad copy for television public service announcements, ads and brochures.

Roanoke, Virginia Area

Led editorial assistant team’s compilation of community and business listings for annual Discover news section.Wrote weekly “Religion Briefs” column for Neighbors community news section.Wrote articles for the Virginia section, NewsFun (children’s tabloid) and Neighbors community news section.Assisted editors and reporters with background information and research.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: Wrote for UNC Journalist and The Daily Tar Heel; Member of Society of Professional Journalists and Public.

English Language And Literature, General

Activities and Societies: Served as Averett Ambassador; Performed work study at Admissions Office