Technical, Copy, Social Media & Digital Writer

Manage content strategy for high-traffic happiness and relationships verticals of website, recruit and manage relationships with new and existing contributors—including editing all content from 50-100 writers at any given time. Brainstorm and manage execution of franchise ideas and brand-building initiatives across creative, editorial, and social functions.Leading traffic generator for a publication receiving over 8 million page-views monthly. Created and implemented comprehensive on-boarding documents/process (including style guide). Through targeted SEO, obtained number-one search result position in Google Search.

Refinery29, the largest independent fashion and style website in the United States, is a lifestyle platform that delivers nonstop inspiration to live a more stylish and creative life. In addition to its global and local newsletter editions and 24/7 original editorial content, Refinery29 connects over 10 million visitors every month and over 1.25 million subscribers with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a more beautiful life – and share it with the world.

Keaton Row is the first company to bring direct sales in the fashion space online. The company's 100% online platform allows women anywhere in the country to work with qualified stylists vetted by our team, making personal styling relevant and accessible for the modern woman.

DailyCandy Develop concepts and write copy for cross-platform marketing initiatives with partner brands including Karen Millen, Whole Foods, Fekkai, JetBlue, Under Armour, Visa and more.Responsible for creating and revising landing pages, sweepstakes entry forms, banners, event announcements, signage, social media drivers and sponsored editorial contentWrite Sponsored and Dedicated marketing materials, aligning all language with DailyCandy style guidelines and voice. Generally work on a one-day turnaround on brands as diverse as HSN, Levi's, eBay, Whole Foods, Starbucks, UNIQLO, Pantene and many more

Ideated and produced four-page in-book Maybelline advertorial (including writing all copy) for the September 2012 issueCreated Vogue.com advertisements for Jimmy Choo, Clarins, Levi's, Versace, Bvlgari, NFL, Aveeno, Neutrogena, RoC, and morePersonally brokered mutually beneficial advertising partnership between Vogue and Spotify resulting in an in-book section for Bose, featuring a celebrity Spotify playlistCrafted over a dozen branded emails sent to 625k Vogue readersPersonally researched and developed all content and copy for the Vogue Stylist app

Translated user email (from English to Spanish) sent to over 1 million Spotify subscribersDeveloped efficiency-enhancing workflow improvements to accommodate growing staffTrusted assistant to the executive staff and office manager with a strong reputation for maintaining a positive attitude and producing quality

Worked with Rebecca Minkoff to execute innovative multi-level collaboration, including creation of comprehensive project plan to facilitate management/accountability Managed brand equity partnerships with Ashley Greene, Rebecca Minkoff, Mai Quynh; key liaison and project manager for strategic digital activation Selected by president to join intern program - sole intern offered contract extension, promotion

On two-person team which conceived, designed, wrote, and published 50+ pages of original fashion/beauty content monthlyIndependently ideated and led execution of ten-page photo spreadDelivered 100% Twitter growth by improving frequency/content of tweets, integrating with FacebookDeveloped Couture Men section of website which doubled male readership